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Topic: Creative

Anti-Tobacco Nonprofit Reviews Ad Business Legacy to complete creative, media search by year's end

Legacy, the national public health nonprofit created to advertise the dangers of tobacco use, is reviewing its advertising business. In play are both creative responsibilities and media planning and buying, which…

July 25, 2013, 6:24 PM EDT

ADT Reviews Its Advertising Business Issues separate RFPs for creative, media, digital

ADT is reviewing its advertising business in a series of separate but parallel pitches, sources said. The security company has issued individual requests for proposals for its creative, digital and media…

July 9, 2013, 5:57 PM EDT

Agencies and Cannes Judges Say Less Is More for Mobile IAB study on creativity offers best practices

Marketers need to clearly brand their mobile ads with a logo, while utilizing pithy copy that offers something valuable in exchange for their engagement, says a report by the Interactive…

June 17, 2013, 10:00 AM EDT

How the World's Most Iconic Brand Was Saved From Itself Coke is the Cannes Advertiser of the Year

David Turner and Dan Wieden, whose agencies have created some of the most memorable creative for Coca-Cola in recent years, actually came close to snubbing the world’s most famous brand. Coca-Cola…

June 9, 2013, 11:19 PM EDT

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