Advertisement

Topic: Creative

Why Native Ads Are Bad News for Some Agencies Publishers, clients pose a threat to creative shops

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS…

January 8, 2013, 6:10 AM EST

Postal Service's Creative Search Continues Media shifts to another IPG shop

Media piece down, creative piece to go. The United States Postal Service, in a piecemeal do-over of its advertising review, has shifted its media responsibilities to UM, after 10 years at…

January 3, 2013, 11:44 AM EST

Ad of the Day: Adidas Ebenezer Snoop and his puff, puff Christmas past

Ever since it was first published in 1843, Charles Dickens’ A Christmas Carol has been retold countless times, with everyone from Albert Finney to the Muppets taking on the roles…

November 29, 2012, 4:38 PM EST

Top 10 Commercials of the Week: Nov. 16-23 In our holiday special, brands from Macy's to Coca-Cola find new ways to get in the spirit of the season

This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…

November 23, 2012, 8:20 AM EST

Top 10 Commercials of the Week: Nov. 9-16 Fenton's return in HD, Red Bull's giant Rube Goldberg machine, and Rhett & Link's dreamy masterpiece

This week, Apple showed us why bigger isn't always better, the Overly Attached Girlfriend made an overly creepy comeback, and Little Caesars discovered something quite unusual in the night sky. Many…

November 16, 2012, 10:41 AM EST

Pearle Vision Conducts Agency Review Arnold is the incumbent

Pearle Vision may have its sights on a new agency. The Luxottica Group unit is reaching out to shops to serve as the lead creative in handling national and local…

October 26, 2012, 7:42 AM EDT

The 2012 Jay Chiat Awards for Strategic Excellence Adweek presents a slideshow of this year’s Gold Winners

Previously called the 4A’s Awards for Account Planning, the awards were renamed in 2004 in honor of advertising legend Jay Chiat, who is credited with introducing the discipline of planning…

October 25, 2012, 9:04 PM EDT

Top 10 Commercials of the Week: Oct. 5-12 Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks

This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO…

October 12, 2012, 10:01 AM EDT

Top 10 Commercials of the Week: Sept. 28 - Oct. 5 H&M gets weird, Google gets wet, and Expedia comes out strongly in favor of gay marriage

This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network…

October 5, 2012, 8:47 AM EDT

Johannes Leonardo Declined Bacardi Global Pitch Resigned U.S. account

Last month Bacardi agency Johannes Leonardo declined to participate in the rum marketer’s recently-called global creative review and resigned its U.S. business, sources said. The WPP-backed New York boutique, which had…

September 20, 2012, 2:35 PM EDT

Advertisement