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Topic: Creative

Top 10 Commercials of the Week: Sept. 28 - Oct. 5 H&M gets weird, Google gets wet, and Expedia comes out strongly in favor of gay marriage

This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network…

October 5, 2012, 8:47 AM EDT

Johannes Leonardo Declined Bacardi Global Pitch Resigned U.S. account

Last month Bacardi agency Johannes Leonardo declined to participate in the rum marketer’s recently-called global creative review and resigned its U.S. business, sources said. The WPP-backed New York boutique, which had…

September 20, 2012, 2:35 PM EDT

AFG& Wins Purina Brands in Europe Opens first overseas offices

AFG& has been awarded the creative lead on brands from Nestlé Purina PetCare Europe, expanding the Interpublic agency’s long-time domestic relationship with the company into all of its European markets. AFG&,…

September 20, 2012, 10:35 AM EDT

Fast Chat: GS+P's First Female Partner Margaret Johnson Executive creative director on 16 years at the agency

Margaret Johnson, Goodby Silverstein & Partners’ first new creative partner in over a decade and its first female partner, has worked on nearly every agency account in her 16 years…

September 17, 2012, 1:10 PM EDT

The Adweek 50 These are the people who make the machinery of media, marketing and technology hum

There are many (some might say too many) lists of power players in business, often studded with names from the worlds on which we report: media, advertising, entertainment, technology and…

September 17, 2012, 5:52 AM EDT

Dairy Queen Launches Review Grey N.Y. is incumbent

American Dairy Queen’s new head of marketing, Barry Westrum, is conducting an agency review to replace Grey in New York, the brand’s lead creative shop of 15 years. The WPP…

September 11, 2012, 10:05 AM EDT

Atmosphere Proximity Expands Creative Leadership Gagné to NYC from Canada

Atmosphere Proximity is expanding its top creative ranks with the addition of John Gagné, who becomes a new executive creative director at the New York office of BBDO’s digital, direct…

September 7, 2012, 3:00 PM EDT

Sovereign\Santander Picks New Agency Arnold wins review

Sovereign\Santander has a new agency and will soon have a new brand. Arnold Worldwide won the business after a review that included as finalists Mullen and SapientNitro. Boston-based Sovereign was acquired…

August 16, 2012, 1:22 PM EDT

Mirage Names New Agency David&Goliath wins after a review

The Mirage Hotel & Casino is placing its bets on David&Goliath. The L.A. independent agency won creative duties for the Las Vegas resort after a review involving five undisclosed agencies. David&Goliath…

August 15, 2012, 2:00 PM EDT

Cheil Acquires Bravo Asia Part of new China group

Cheil Worldwide has acquired boutique creative agency Bravo Asia—with offices in Hong Kong and Shanghai—which will become part of a newly formed Cheil China Group. Bravo joins the Seoul-based company’s other…

August 13, 2012, 11:13 AM EDT

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