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Topic: Creative

The Studio Behind Chipotle's Smash Hit 'The Scarecrow'

Moonbot studios can bring almost anything to life

Specs Who (From left) Lampton Enochs, managing partner; Brandon Oldenburg, creative partner; and William Joyce, creative partner What Production and animation studio Where Headquartered in Shreveport, La. Moonbot Studios tells a good story—no matter…

Contenders Prepare for ADT Finals

Company holds separate pitches for creative, digital, media

Contenders are gearing up for final pitches in ADT’s three-pronged review, which spans traditional advertising, digital marketing and media planning and buying. Each piece of the business constitutes a separate but…

What Does 'OmniPub' Have to Do With Creativity?

Economies of scale finally trumps the power of the idea

I was beginning to wonder why all this advertising stuff is so hard. Thank goodness someone has figured out how to make advertising cheap, and easy. It’s all about size.…

Anti-Tobacco Nonprofit Reviews Ad Business

Legacy to complete creative, media search by year's end

Legacy, the national public health nonprofit created to advertise the dangers of tobacco use, is reviewing its advertising business. In play are both creative responsibilities and media planning and buying, which…

ADT Reviews Its Advertising Business

Issues separate RFPs for creative, media, digital

ADT is reviewing its advertising business in a series of separate but parallel pitches, sources said. The security company has issued individual requests for proposals for its creative, digital and media…

Agencies and Cannes Judges Say Less Is More for Mobile

IAB study on creativity offers best practices

Marketers need to clearly brand their mobile ads with a logo, while utilizing pithy copy that offers something valuable in exchange for their engagement, says a report by the Interactive…

How the World's Most Iconic Brand Was Saved From Itself

Coke is the Cannes Advertiser of the Year

David Turner and Dan Wieden, whose agencies have created some of the most memorable creative for Coca-Cola in recent years, actually came close to snubbing the world’s most famous brand. Coca-Cola…

Lincoln Taps New Vimeo Creative Service

Video platform looks to lure brands with talent

Outside the occasional trust-fund case, aspiring filmmakers are typically of the starving-artist variety until they get a significant break. That reality seems to play no small part in Vimeo's new…

Outsider Agencies Are Drawn to NYC Like Moths to a Flame

Hard to get respect

New York is a humbling market—but big fish from smaller ponds just can’t seem to stay away. Take Leo Burnett, for example. Its New York office’s biggest account win since opening…

First Mover: Ryan Seacrest

The TV host keeps growing his reach, regardless of what the doctor says

Specs Age 38 New gig Founder of Seacrest Global Group, majority owner of events marketing agency Civic Entertainment Group Continuing gig Host of American Idol In addition to hosting American Idol, doing a radio…

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