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Topic: Creative

Accounts in Review: Cadillac Finds a New Home as Brown-Forman Ends Its Search

'Tis the season to be pitching

For the fifth time in eight years, Cadillac has hired a new lead agency. Eighteen months after a team of Interpublic Group agencies took the reins, the brand shifted its…

Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision

Johnsonville sausage review heats up

It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the…

Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax

NBA also hosts final presentations

Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer,…

Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down

Sprint's fast-track review is also nearly complete

The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of…

Sprint Zeroes In on an Agency for Broadcast Ads

Deutsch L.A. in talks to help the brand battle AT&T, Verizon

Sprint is close to naming a new agency to create broadcast ads at a crucial time in the company's history. Deutsch L.A. is in advanced negotiations to handle the assignment, which…

CenturyLink Taps a New Lead Agency to Build Brand Awareness

Telecom firm spends $100 million on media annually

Regional telecommunications player CenturyLink has found a new lead agency for its consumer business. The Boston office of Arnold has landed the company's creative account after a review, and the brand's…

Tillamook Dairy Ups Its Marketing Strategy

Hires 72andSunny to lead creative efforts

Tillamook, the Oregon farmer-owned dairy cooperative, has tapped 72andSunny to head strategy and brand development. "We have an extremely aggressive growth plan for the next five years," said John Russell, senior…

American Family Insurance Narrows Its Search to 2 Agencies

BBDO, Grey compete for creative account

American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said. Last year, AFI spent nearly $157 million on measured media,…

Here's How the New Breed of Agency Leaders Will Stay on Top

It's a question of attitude, for starters

We are living in what I call the Agility Era--a time when multitudes of people are discussing the importance of being lean and agile. And yes, this makes sense, but…

Accounts in Review: NBA, Brown-Forman Pick Finalists

Selections expected shortly in Sprint, New York Lottery

It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the…

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