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Topic: Creative

Contenders Prepare for ADT Finals Company holds separate pitches for creative, digital, media

Contenders are gearing up for final pitches in ADT’s three-pronged review, which spans traditional advertising, digital marketing and media planning and buying. Each piece of the business constitutes a separate but…

September 18, 2013, 5:06 PM EDT

Adweek's Top 10 Commercials of the Week Coke gets moving, Pepsi MAX gets Barry Sanders, and Nike gets more mileage out of 'Just do it'

In this new spot for Heinz Beanz, little brother Charlie may be infuriating in his inability to keep up and his knack for toy destruction, but older brother Tom still…

August 23, 2013, 8:47 AM EDT

Adweek's Top 10 Commercials of the Week: Aug. 9-16 Warby Parker goes pretentious, Jell-O gets depressed, and Coca-Cola pushes healthy habits

August 16, 2013, 12:32 PM EDT

Adweek's Top 10 Commercials of the Week: Aug. 2-9 Kiefer Sutherland's new tattoo, Penélope Cruz's directorial debut and the Manning brothers' bad rap

August 9, 2013, 1:24 PM EDT

What Does 'OmniPub' Have to Do With Creativity? Economies of scale finally trumps the power of the idea

I was beginning to wonder why all this advertising stuff is so hard. Thank goodness someone has figured out how to make advertising cheap, and easy. It’s all about size.…

July 31, 2013, 4:38 PM EDT

Anti-Tobacco Nonprofit Reviews Ad Business Legacy to complete creative, media search by year's end

Legacy, the national public health nonprofit created to advertise the dangers of tobacco use, is reviewing its advertising business. In play are both creative responsibilities and media planning and buying, which…

July 25, 2013, 6:24 PM EDT

ADT Reviews Its Advertising Business Issues separate RFPs for creative, media, digital

ADT is reviewing its advertising business in a series of separate but parallel pitches, sources said. The security company has issued individual requests for proposals for its creative, digital and media…

July 9, 2013, 5:57 PM EDT

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