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Topic: Creative

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

How Moleskine Went From Parisian Scribble Pad to Global Icon

Devotees range from Picasso to Hamilton creator

Lin-Manuel Miranda worked for six years to get his Grammy- and Pulitzer-winning musical Hamilton from his head onto a stage. He worked on the songs everywhere—on his honeymoon, on the…

How My Gender Transition Helped Create a Path for Future Agency Employees

'Freedom really is the best policy'

It's time. It's hard to believe, but here I am. My boss, the managing director of Possible, Cincinnati, introduces me to a conference room full of my peers. I begin the…

Content Marketing Is Moving Toward a Zen State of Storytelling

Cycle of engagement created by quality over quantity

On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes uncomfortable with…

Discourse About Gender and Diversity in Advertising Is Reaching a Crescendo

But real change starts at the top

It's been nearly a month since the 4A's Transformation conference, where, as many of you heard, read or experienced firsthand, the discourse about gender and diversity in the advertising industry…

Organic Valley Shows What Real Women Actually Have Time for in the Morning

And it's not pre-work yoga

You've probably seen them before, those ads where a professional woman springs out of bed before the sun even rises, already looking impeccable and ready to do an hour of…

Why Juries Must Become More Diverse for Industry Awards to Be Truly Legitimate

Small, but bold changes should reflect changing society

Is it a coincidence that both the entertainment and advertising industries are facing a diversity crisis on their awards juries? Probably not. Both of these industries, which champion and celebrate…

Meet the Couple Whose Remarkable Still Lifes Are Getting Them Dozens of Magazine Covers

Inside the Voorhes' editorial and brand work

If you were at South by Southwest Interactive in Austin, Texas, earlier this month and happened to drop in on National Geographic's Nerd Night, then you may have seen photographer…

An Open Letter to the AAF President on the Ridiculousness of All-Male, All-White Juries

Chicago ad awards panel includes no women or minorities

Dear Mr. James Edmund Datri, The year is 2016. Or it was, last I checked. Yet seeing the lineup that the Chicago Advertising Federation put together for this year's American Advertising Awards…

Under Armour Showcases Sheer Strength and Dedication of the U.S. Women's Gymnastics Team

Droga5's latest work for brand

In case you weren't aware, the U.S. women's gymnastics team is comprised of some seriously tough young women. And Under Armour's latest ad shows just how talented and insanely strong…

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