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Topic: Creative

Why Juries Must Become More Diverse for Industry Awards to Be Truly Legitimate

Small, but bold changes should reflect changing society

Is it a coincidence that both the entertainment and advertising industries are facing a diversity crisis on their awards juries? Probably not. Both of these industries, which champion and celebrate…

Meet the Couple Whose Remarkable Still Lifes Are Getting Them Dozens of Magazine Covers

Inside the Voorhes' editorial and brand work

If you were at South by Southwest Interactive in Austin, Texas, earlier this month and happened to drop in on National Geographic's Nerd Night, then you may have seen photographer…

An Open Letter to the AAF President on the Ridiculousness of All-Male, All-White Juries

Chicago ad awards panel includes no women or minorities

Dear Mr. James Edmund Datri, The year is 2016. Or it was, last I checked. Yet seeing the lineup that the Chicago Advertising Federation put together for this year's American Advertising Awards…

Under Armour Showcases Sheer Strength and Dedication of the U.S. Women's Gymnastics Team

Droga5's latest work for brand

In case you weren't aware, the U.S. women's gymnastics team is comprised of some seriously tough young women. And Under Armour's latest ad shows just how talented and insanely strong…

Bloodthirsty Zombies Uncover the Magic of Running in Brooks' Cinematic 3-Minute Ad

Leo Burnett launches the brand's first TV campaign

Running in a pair of sneakers made by Brooks Running has magical powers, according to the brand's very first national TV campaign. The power of the shoes (and running) can…

3 Things Content Marketers Should Learn From the Super Bowl

This year's best ads refined the message and built momentum

If football players and marketers have one thing in common, it's that their biggest day of the year comes in February: the Super Bowl. And while the outcome of the…

Tough Mudder Celebrates the Awesome Fearlessness of Childhood in First Global Campaign

You've been training for this your whole life

When you're a kid, you do dumb stuff like lick a battery for the hell of it. You test limits, because if you didn't you'd never learn. Tough Mudder, the grueling…

After a 'Promiscuous' 2015, Do Agencies and Brands Need Their Own Tinder?

Chasing 'bright and shiny' forces assignment model to fore

Marriages are breaking down, and clients are sleeping around. So said Brad Jakeman, president of PepsiCo's global beverage group, at the ANA Masters of Marketing conference in Orlando in October. Jakeman also declared…

Kate Hudson's Fabletics Made Headlines For Its Ad Campaign With a Bleeped Word

It isn't what you thought

Fabletics, a fashionable activewear brand co-founded by actress Kate Hudson, recently made headlines for bleeping a word in its ad campaign. The spot takes a swing at high-priced competitors like…

This Canadian Airline Wants You to Help It Complete 12,000 Miracles in 24 Hours

WestJet's Blue Santa is at it again

Over the past four years, WestJet has used its Christmas campaign to surprise and delight consumers with random acts of kindness. This year, the Canadian airliner is using the same tactic…

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