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Topic: Creative

Why Vox Media Is Embracing New Platforms Like VR and 360 Video

CEO Jim Bankoff says company's culture is optimized for change

  brightcove.createExperiences(); COLOGNE, Germany—Following his keynote panel with Publicis Media CEO Steve King Thursday morning at the Dmexco ad tech and…

How Innovation and Integration Continue to Shape the Future of Marketing

New brand-based Clio jury weighs more than 600 submissions

Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury…

Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There

Strong alliances are critical for success

I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we…

Denny's Says Its New Pancakes Are Probably Better Than the Ones You Make at Home

And they're now 50% fluffier

You can whip up a nice fluffy batch of pancakes in your own kitchen on a Sunday morning, but Denny's thinks it might just have the best new pancake recipe…

Chobani Tells Inspiring Team USA Stories in Its Multifaceted Olympics Campaign

Good food helps fuel greatness

Olympic athletes need to put good stuff into their bodies in order to succeed. But good food alone won't win them any medals at this summer's games in Rio, according…

Why It’s Time to Kill Advertising as We Know It and Start Building 'Storyworlds'

Lessons from Hollywood for marketers and brands

After spending last year completing a feature film, I came back into the advertising industry energized, fresh eyed, and realized something pretty profound. This is the most exciting time in…

How Social Media Has Changed the Camera—and Photography—Forever

Posting achievement porn a 'form of sharing that excludes'

It's common sense to not post pictures on social media that may convey an irresponsible lifestyle to current or future employers. But there's a subtler dynamic at play we should…

How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

By weighing 3 key themes in lead-up to the games in Rio

As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone…

How Experience Marketing Is Becoming a Crucial Ally for the LGBT Community

Helps make Pride Month highly vocal and visible

Right now, it's Pride Month across the world—prime time for me, my community and our supporters to celebrate, advocate and participate in creating greater change and equality for all. We…

What Powers Creative Excellence at Cannes? Oftentimes, It's Envy

'I will look at the winning work, and I will try even harder'

If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised…

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