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Topic: Creative

A Bluetooth Speaker Becomes a Bee-Whispering Device in This Ad for a British Audio Brand

Looks like a hive, sounds like a hive

Here's an unusual way to sell a consumer audio product: Stick a microphone inside an active beehive. In this three-minute (headphones recommended) ad for Bowers & Wilkins, sound recordist Sam Nightingale…

Intel Beautifully Tells the Story of the 13-Year-Old Who Invented a Low-Cost Braille Printer

Meet Shubham Banerjee

Intel's new Meet the Makers campaign, meant as a cheerleader for innovation, launches this week with an unexpectedly moving short film. The first in a series of four directed by Josh…

Another Subway Ad Blows a Woman's Hair Around as Trains Arrive, but There's a Twist

Worthy follow-up to a hit idea

A Swedish subway ad got a lot of attention earlier this year by showing a woman's hair blowing beautifully in the wind whenever a train arrived. And now it has…

Poo-Pourri Returns to Help Women Suppress the Stench of 'Man-Manure'

Follow-up to viral hit 'Girls Don't Poop'

Ladies, are you looking for "the perfect solution to his stinking pollution"? If so, we've got some good news: Poo-Pourri is back with another spritz of its sweet-smelling viral advertising. The…

Best Wedding Present Ever? Photographer Remakes Hollywood Posters Starring Bride and Groom

'A labor of love, for sure'

In a world where love is patient and love is kind, one couple refused to play by the rules. This summer, they're going to the chapel and someone's going to…

Young Talent at Ogilvy: 'TV Is Not Evil'

Traditional advertising is 'not dead yet'

Marketers may be scrambling to keep pace with changing technology and trying to leverage the latest shiny, digital toy to help them hawk to a younger crowd. But Ogilvy &…

Pharrell Williams Says 'Great Ideas Come From Human Beings'

An interview from Cannes Lions

In an interview at Cannes Lions that may have outraged the animal kingdom, rapper and producer Pharrell Williams said that "great ideas come from human beings, not archetypes," and that…

It's the Creatives' Turn at Cannes

Conference starting to get loud

The jam band's deep bass line made it impossible to do Web video interviews outside the Majestic Hotel. It's after 5 p.m. now and the creatives are restless and starting…

Robert Redford on Cannes and Content

Reflects on storytelling

In a nod to long-form creative, Robert Redford Tuesday received a rousing welcome from the packed hall after being welcomed by Yahoo’s Ross Levinsohn at the Content and Conversation Catalyst…

Is Cannes Really a Tech Conference?

Digital is front and center

My Father’s Day cards are mixed in with my Cannes programs and guides. The vague aches and delirium of flying though the night from JFK strapped into a middle seat…

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