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Topic: Creative

Tough Mudder Celebrates the Awesome Fearlessness of Childhood in First Global Campaign

You've been training for this your whole life

When you're a kid, you do dumb stuff like lick a battery for the hell of it. You test limits, because if you didn't you'd never learn. Tough Mudder, the grueling…

After a 'Promiscuous' 2015, Do Agencies and Brands Need Their Own Tinder?

Chasing 'bright and shiny' forces assignment model to fore

Marriages are breaking down, and clients are sleeping around. So said Brad Jakeman, president of PepsiCo's global beverage group, at the ANA Masters of Marketing conference in Orlando in October. Jakeman also declared…

Kate Hudson's Fabletics Made Headlines For Its Ad Campaign With a Bleeped Word

It isn't what you thought

Fabletics, a fashionable activewear brand co-founded by actress Kate Hudson, recently made headlines for bleeping a word in its ad campaign. The spot takes a swing at high-priced competitors like…

This Canadian Airline Wants You to Help It Complete 12,000 Miracles in 24 Hours

WestJet's Blue Santa is at it again

Over the past four years, WestJet has used its Christmas campaign to surprise and delight consumers with random acts of kindness. This year, the Canadian airliner is using the same tactic…

3 Ways Empathy Can Help You Build a Killer Strategy

Feeling what your audience feels is the ultimate insight

I'm sure by now you've heard about Facebook CEO Mark Zuckerberg's announcement that the company is creating a dislike button, or something similar. Sure, I'm curious to know what it's going…

These 27 Young Influentials Are Shaking Up Media, Marketing, Tech and Entertainment

All under the age of 40

Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has…

Why Global Brands and Ad-Tech Companies Are Converging in Germany

Dmexco brings together creative and tech

Approximately 40,000 digital marketing pros will descend on Cologne, Germany this week for the seventh annual Dmexco conference. Over the years, the two-day expo has grown from an event that…

These Ridiculous Ads About Terrible Bosses Have Surprisingly Smart Twist Endings

Payoff is worth the pain

If you've ever had the misfortune of working under an immoral, irrational or just plain incompetent boss, you'll appreciate these clever management training ads. In three new videos, actors—gently described in…

Here's What the Top Innovators Say About the Future of Video

DCN and Adweek break bread over the topic

In celebration of its annual Watch Awards honoring the best in Web video content, Adweek last month partnered with DCN to host a dinner conversation on the present and future…

A Bluetooth Speaker Becomes a Bee-Whispering Device in This Ad for a British Audio Brand

Looks like a hive, sounds like a hive

Here's an unusual way to sell a consumer audio product: Stick a microphone inside an active beehive. In this three-minute (headphones recommended) ad for Bowers & Wilkins, sound recordist Sam Nightingale…

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