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Topic: Creative

Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers

Retailers turn to marketing to ignite business

One down, one to go. As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to handle…

P&G Shifts Venus, Braun and Art of Shaving Accounts to Grey

Consolidates its grooming business at one shop

Two years after shifting its Gillette business away from BBDO, Procter & Gamble is moving Venus, Braun and Art of Shaving as well, P&G has confirmed. As was the case…

Accounts in Review: PHD Becomes a Leading Player on SC Johnson

Royal Caribbean completes creative search as media contest winds down

In Monopoly parlance, PHD now has a "hotel" on SC Johnson. Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying around…

Comcast Hires SS+K to Help Bridge the Digital Divide

Shop to focus on Internet Essentials program

The Comcast-Time Warner merger is off but not Comcast's push to reduce the digital divide. In fact, Comcast has hired SS+K to focus on marketing Internet Essentials, a 4-year-old program that supplies…

Accounts in Review: CVS' Media Search Follows a Creative Shift

Retailer splits searches but stays loyal to Pile + Co.

Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile +…

Accounts in Review: Insurers Get the Urge to Search

New York Life follows Humana and MetLife

Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, after…

Accounts in Review: Coke Joins the Long List of Media Searches

And Hershey expands its creative roster

The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew 27…

Accounts in Review: The Media Searches Keep Piling Up

Visa, Coty on the hunt

As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their global…

Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player

T. Marzetti Co. shifts to online content publisher

Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing…

Accounts in Review: Suddenly, It's Raining Cruise Line Searches

Norwegian follows Royal Caribbean. Who's next?

Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at the…

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