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Topic: Crash the Super Bowl

Doritos Is Going Global for This Year’s Super Bowl Centralizing its Facebook presence for maximum social impact

Even though “Fashionista Daddy” drew plenty of buzz last Super Bowl season, Ram Krishnan, vp of marketing at Frito-Lay, is thinking more “Gangnam Style” for his Doritos brand’s upcoming big…

September 23, 2013, 10:11 PM EDT

Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl' Facebook-anchored effort hits 100 million views

Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…

February 7, 2013, 5:20 PM EST

Losing Game: Super Bowl Ads and the Mute Button 28% of spot's impact lost without sound, per researcher

At first blush, it seems almost painfully unsurprising that a television ad is less effective without sound. And the heavens know that the majority of Super Bowl watchers are not…

January 31, 2013, 2:14 PM EST

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