Advertisement

Topic: Crash the Super Bowl

How Doritos' Super Bowl Ad Kicked Off a Twitter Conversation About Birth Control

'Ultrasound' got consumers talking about abortion

Doritos aired the final "Crash the Super Bowl" contest spots during Super Bowl 50. The first was a 30-second spot from Australia which features a pregnant woman getting an ultrasound while her…

Q&A: PepsiCo's CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital

Pepsi, Frito-Lay dish on 2016 plans

From orchestrating a huge halftime show to crafting TV ads, working digital platforms in real time and activating on-the-ground campaigns, PepsiCo is the undisputed king of Super Bowl advertisers. This year,…

Doritos Announces the Finalists for the Last Installment of 'Crash the Super Bowl'

Which of these 3 spots will air during the Big Game?

Doritos has revealed the finalists for its annual Crash the Super Bowl contest, naming three contenders for the coveted 30-second spot in this year's Big Game. The three humorous ads—chosen from among…

Doritos Is Ending Its 'Crash the Super Bowl' Contest, but Not Before One Last Hurrah

Winner of 10th and final edition will work with Zack Snyder

Over the last 10 years, Doritos' "Crash the Super Bowl" contest became a staple of Super Bowl advertising, offering anyone with an idea and a camera a chance at the…

Why Celebrities Want to Be in PepsiCo's Ads

A 'symbiotic relationship' with stars like Beckham, Beyoncé and Jordan

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate…

Doritos Is Going Global for This Year’s Super Bowl

Centralizing its Facebook presence for maximum social impact

Even though “Fashionista Daddy” drew plenty of buzz last Super Bowl season, Ram Krishnan, vp of marketing at Frito-Lay, is thinking more “Gangnam Style” for his Doritos brand’s upcoming big…

Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl'

Facebook-anchored effort hits 100 million views

Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…

Losing Game: Super Bowl Ads and the Mute Button

28% of spot's impact lost without sound, per researcher

At first blush, it seems almost painfully unsurprising that a television ad is less effective without sound. And the heavens know that the majority of Super Bowl watchers are not…

Advertisement