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Topic: Cramer-krasselt

Florida's Natural Finds a New Lead Agency Merkley + Partners succeeds 22squared

Merkley + Partners is getting into the juice business. The New York agency has landed creative and media planning responsibilities on Florida's Natural Growers, the citrus farmers' cooperative has confirmed. Annual…

June 20, 2014, 4:00 PM EDT

McCann Lima Is All Smiles After Winning Media Grand Prix for Coke's 'Happy ID' Cramer-Krasselt gets gold for 'Luna Corona'

CANNES, France—Coca-Cola added to its impressive legacy of hauling in Cannes Lions by snagging the Media Grand Prix here tonight for a Peruvian campaign from McCann Lima centered on getting…

June 17, 2014, 3:30 PM EDT

Panera Bread Searches Again for a Creative Shop Annual media spending will exceed $90 million this year

Panera Bread's next lead creative agency will be its third in two years. The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's expected…

June 12, 2014, 11:58 AM EDT

Olson Wins Bissell's Creative, Media and Digital Business Will replace Cramer-Krasselt, PHD

Bissell has completed its goal of consolidating its business to a single shop: Adweek has learned that it has tapped Olson for its creative, media and digital business.  The assignment was…

May 9, 2014, 3:51 PM EDT

Bissell's Ad Review Enters Its Final Stage Media spending will exceed $30 million this year

Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop. "We're combining creative, media and social…

April 29, 2014, 3:57 PM EDT

Heinz Ketchup Hums Itself a Happy Tune in Its Return to the Super Bowl See the musical ad by Cramer-Krasselt

Heinz Ketchup walks the line between humorous and heartfelt in its first Super Bowl ad in 16 years, an extended version of which hit the web Thursday. The spot (see it…

January 30, 2014, 1:22 PM EST

Havas Worldwide Finds Talent Leader at Cramer-Krasselt Julieann Vukovich assumes regional role

Havas Worldwide, looking to bolster its recruitment, evaluation and training efforts—a core focus of new global CEO Andrew Benett—has added a chief talent officer for North America. Julieann Vukovich most recently…

January 28, 2014, 3:50 PM EST

GNC Finds a New Lead Agency Carmichael Lynch takes on creative and media efforts

GNC has found a new agency following the demise of Arnell Group. Carmichael Lynch will handle creative and media responsibilities on the brand, which typically spends about $30 million in media…

January 10, 2014, 7:00 AM EST

Direct General Shifts Media Business MediaCom inherits the account from Cramer-Krasselt

Direct General has shifted its media business to MediaCom in New York. Annual media spending for the car insurance company is estimated at $20 million. Cramer-Krasselt in New York had handled the…

January 9, 2014, 5:51 PM EST

Heinz Ketchup Returns to the Super Bowl After 16 Years With an Ad About Happy Memories Cramer-Krasselt preps :30

America's favorite sporting event is about to get reacquainted with America's Favorite Ketchup. Heinz Ketchup will return to the Super Bowl on Feb. 2 with a 30-second commercial from Cramer-Krasselt in…

January 7, 2014, 2:37 PM EST

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