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Topic: Cramer-krasselt

Ad of the Day: This Porsche Magazine Ad Uses LEDs to Light Up the Car's Insides

Brand follows its Fast Company hologram with cool Inc. placement

For the second time in as many months, Porsche is taking innovation for a spin with an unusual magazine placement.  As you may recall, the automaker and its agency, Cramer-Krasselt, ran…

Ad of the Day: This Porsche Magazine Ad Brings the 911 to Life as a Floating Hologram

Feeling the future?

Some advertisers have grown increasingly inventive with print media in recent years. Motorola, you may recall, created a button that let readers change the color of cellphones shown on the printed…

Ad of the Day: Ali Fights Ali in This Epic Spot for the Porsche 911

Maria Sharapova and chess king Magnus Carlsen also battle themselves

Imagine if, in his prime, Muhammad Ali laced up his gloves and stepped into the squared circle against … himself. Cramer-Krasselt posits just this scenario in "Compete," a captivating 60-second spot…

Cramer-Krasselt's New Head of New York Knows Both Big and Small Shops

Nancy Aresu succeeds Jeff Johnson

Cramer-Krasselt CEO Peter Krivkovich believes he has found an office leader with the right mix of scrappiness and big-agency know-how in Nancy Aresu. Aresu, the new general manager of Cramer-Krasselt in…

Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

L'Oréal's media search, meanwhile, is just beginning

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and media…

Accounts in Review: MetLife's Agency Review Follows a Clear Pattern

Search begins 2 months after new marketing chief arrives

It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new global chief marketing…

Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review

Stays with OMD after reaching out to other shops

Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came amid…

Accounts in Review: 11 Million Reasons Why Royal Caribbean Needs Repeat Customers

That's how many people have cruised just once

The cruise line company with "Caribbean" in its name wants to own that region again. That's a key challenge for agencies pursuing Royal Caribbean's creative business, according to a request for…

Accounts in Review: Safelite AutoGlass Unbundles Its Media Business

And Horizon beats two shops to win CarMax

Even while sister brands Sears and Kmart look to bundle their business, another retailer has gone in a different direction. Safelite AutoGlass, a unit of Belron that operates in all 50…

Accounts in Review: Here's Why Dentsu Left the Sears Holdings Battle

5 teams still in contention

Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The lead…

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