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Topic: Craftsman

How Carhartt Found Its Groove With Fixers and Hipsters Brand's top marketer on going from boots to beer

Tony Ambroza and the Maker Movement arrived at the Dearborn, Mich., offices of Carhartt about the same time four years ago. With stints at Nike and Under Armour under his…

October 27, 2014, 12:01 AM EDT

4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns Manly marketers home in on digital

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel…

June 12, 2014, 4:16 PM EDT

For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion No expiration, no questions asked

Even if you’re up on your legal reading, it’s likely that you missed the case of Roy L. Pearson v. Soo Chung, et al. In 2007, Washington, D.C., resident Roy…

March 17, 2014, 7:50 PM EDT

Exactly What Tool Is Craftsman’s Handsome Model Selling? A tale of two ads, generations apart

The business of building a brand name suffers no shortage of hard lessons. Here’s one of the harder ones: Even if your name has been famous for generations, never assume…

November 7, 2013, 8:40 AM EST

Craftsman's Pre-Roll Ad on YouTube Steals the NBA's Holiday Thunder Great spots think alike

The NBA's new "BIG: Color" commercial is a pretty big hit. Created by Goodby, Silverstein & Partners, the spot shows Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe…

November 26, 2012, 2:44 PM EST

Fast Chat: Bob Winter, Crispin's New ECD Leaves Chicago for Miami and starts next month

Bob Winter is heading South. After growing up in Chicago and spending the bulk of his career there—working at DDB, Leo Burnett and most recently, Young & Rubicam, where he…

October 18, 2012, 3:27 PM EDT

Column: Comic Con Can Help You Sell ... Everything Costumes and branding and sales, oh my!

"Looka that guy!" shouted a New York City construction worker on the corner of 35th and 11th. "It's fuckin' Optimus Prime!" Sure enough, a gentleman walked by clad in an astonishingly…

October 15, 2012, 5:19 PM EDT

Y&R ads put Craftsman tools through ringer

Some men are manly men—macho dudes who love nothing more than meeting up with buddies and playing around with their ... tools. Cue Craftsman, which had Y&R Chicago…

February 1, 2010, 8:51 AM EST

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