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Topic: Craftsman

Craftsman's Pre-Roll Ad on YouTube Steals the NBA's Holiday Thunder Great spots think alike

The NBA's new "BIG: Color" commercial is a pretty big hit. Created by Goodby, Silverstein & Partners, the spot shows Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe…

November 26, 2012, 2:44 PM EST

Fast Chat: Bob Winter, Crispin's New ECD Leaves Chicago for Miami and starts next month

Bob Winter is heading South. After growing up in Chicago and spending the bulk of his career there—working at DDB, Leo Burnett and most recently, Young & Rubicam, where he…

October 18, 2012, 3:27 PM EDT

Column: Comic Con Can Help You Sell ... Everything Costumes and branding and sales, oh my!

"Looka that guy!" shouted a New York City construction worker on the corner of 35th and 11th. "It's fuckin' Optimus Prime!" Sure enough, a gentleman walked by clad in an astonishingly…

October 15, 2012, 5:19 PM EDT

Y&R ads put Craftsman tools through ringer

Some men are manly men—macho dudes who love nothing more than meeting up with buddies and playing around with their ... tools. Cue Craftsman, which had Y&R Chicago…

February 1, 2010, 8:51 AM EST

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