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Topic: CPMs

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With Broadcast Volume Down, TV Inventory Is Going to Get Expensive Scatter market due for a major uptick

If everybody waits out this upfront for better inventory in the fall, will anybody get enough of it? Brian Wieser, analyst at Pivotal Research (and a former head forecaster for…

June 29, 2014, 7:54 PM EDT

Facebook Goes Big With Right-Hand Rail Ad Redesign Now it looks more like News Feed posts

Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked…

April 9, 2014, 12:59 PM EDT

Stellar Quarter for Resurgent NBC Room for improvement as ad dollars continue to lag ratings growth

After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC. Revenue at the broadcast network soared 12 percent in the fourth quarter of…

January 28, 2014, 2:08 PM EST

IAB: You're Not Spending Enough on Digital Study also finds post-roll video ads surprisingly popular

Is your campaign digital enough? The Interactive Advertising Bureau this morning published a study that doesn't just tell advertisers to move more dollars online; it tells you how much to…

February 25, 2013, 9:10 AM EST

Burke: NBC Is Leaving $1 Billion on the Table Network exec vows to gain equal footing with rivals

NBC is consisting on crumbs while its broadcast television rivals dine like kings, and Steve Burke is fed up. Speaking to investors Thursday at the Bank of America Merrill Lynch 2012…

September 13, 2012, 8:25 PM EDT

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