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Facebook Goes Big With Right-Hand Rail Ad Redesign Now it looks more like News Feed posts

Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked…

April 9, 2014, 12:59 PM EDT

Has Demand for Broadcast TV Inventory Already Topped Out? Looking at a flat upfront

While it will be a number of weeks before the networks will be able to accurately count the house, insiders suggest the 2013-14 upfront is likely to be a bit…

April 21, 2013, 11:40 PM EDT

Vice CEO Punches Back at Critics of North Korea Trip Shane Smith discusses new HBO show

Specs Who Shane Smith Age 43 New gig Host of new HBO newsmagazine, Vice Continuing gig Co-founder, CEO, Vice Media Vice got a lot of criticism when your new HBO show went to North Korea…

March 24, 2013, 11:36 PM EDT

Mo' Traffic but No Mobile Money Web publishers' mobile traffic is soaring—and that's not necessarily a good thing

Remember the long-awaited mobile boom? Well, it’s here, and it’s a headache. It was a banner year for mobile traffic (Google alone drew over 100 million unique visitors last September, per…

January 8, 2013, 6:10 AM EST

Apple's iOS Delivers 47 Percent of Mobile Traffic iDevices earns pubs $2.49 eCPM, per Opera Software

Apple’s iOS mobile operating system has long been the darling of the mobile ad ecosystem. It arguably created the space—at least in its modern form—and is benefits seem to just…

July 19, 2012, 12:52 PM EDT

Facebook Mobile Ads Outperform Desktop, Twitter Average CPM jumped 58 percent since Q2 2011, per TBG Digital

Update: TBG Digital has clarified the Facebook/Twitter comparison. “We took a deeper look at the data and, unfortunately, the engagement rates were not comparing like for like. Twitter engagement rate…

July 18, 2012, 7:00 AM EDT

Barclaycard: Facebook Ads Outperformed Display, Search Social network buy had 163 percent higher clickthrough rate

Barclaycard launched a sweeping campaign last November to promote its NFL Extra Points card. The digital media buy included search and display ads on more than a dozen digital media…

June 20, 2012, 5:43 PM EDT

Scant Drama as Upfront Rolls On CW is only net to wrap advance selling, as Fox, CBS, ABC post high single-digit lifts; NBC lags

If you had to characterize the 2012-13 upfront marketplace in a single word, you could do worse than invoke the value-neutral interjection “meh.” On the one hand, the broadcast networks may…

June 11, 2012, 12:02 AM EDT

Oprah's Goodbye Asking Seven Figures for 30-Second Spots Syndicated finale fetching highest rates since "Everybody Loves Raymond" signed off

The going rate for a 30-second spot in the May 25 episode of The Oprah Winfrey Show is a cool $1 million, and if the price holds, it will mark…

April 12, 2011, 2:50 PM EDT

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