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Topic: CPG

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Instant.ly Says It Can Tell Brands Which New Products People Will Actually Buy Platform measures consumer purchase intent

If you recently found yourself hovering over a box of Chewy Chips Ahoy With Reese’s Peanut Butter Cups, and then took that box of chocolately cookie goodness up to the…

July 22, 2014, 8:01 AM EDT

Kraft Fuels Up on Mobile to Sell More Summer Cheeseburgers Augmented reality looks to make over food packaging

Consumer-packaged goods giant Kraft is dialing up its digital investments this summer with the "Great American Bacon Cheeseburger" campaign (which runs through Labor Day) for 14 different summer-themed products including…

June 17, 2014, 12:20 PM EDT

Disney Wraps Major Upfront Sales Kids' cable network group sees 6 percent CPM bump

It's a wrap at the Disney kids' cable group—Disney XD, Disney Channel, and Disney Jr. The networks saw a bump of 25 percent in total dollars over last year, likely…

July 3, 2013, 12:20 PM EDT

Embattled P&G CEO Out, Replaced by Predecessor Struggling CPG giant looks to A.G. Lafley for salvation

Taking a page from the JCPenney playbook, Procter & Gamble is turning to its former CEO to help save a consumer products giant beset by agitated investors and an R&D…

May 24, 2013, 10:59 AM EDT

Newell Rubbermaid Enlists Influenster CPG giant boosts social cred with campaign

Consumer goods giant Newell Rubbermaid is running a campaign this month for its fashion accessories brand Goody Hair via Influenster after a promising six-week test on the social-sharing site late…

January 7, 2013, 12:28 AM EST

Spam and Peanut Butter? Damn Skippy! Hormel buys peanut butter giant from Unilever

Hormel Foods Corp. said today that it would buy Skippy—second only to peanut butter rival Jif in the U.S. while standing No. 1 in China—from Unilever for around $700 million.…

January 3, 2013, 12:22 PM EST

Fast Chat: Betty White Talks Ads The 90-year-old sitcom legend on her new Tide gig and helping Abe Vigoda find a puppy

Comedic actress Betty White first appeared in a TV spot decades ago for Panel-Ray heaters. “I sat in front of a mirror and brushed my hair while I talked about how…

September 4, 2012, 5:18 PM EDT

Microsoft Advertising Takes On Conversion Funnel Purchase decision model extends McKinsey's

The conversion funnel has become a cliche in marketing circles. Worse than that, while it’s convenient shorthand for how to target consumers, it’s too simplistic, according to Natasha Hritzuk, global…

June 20, 2012, 7:00 AM EDT

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