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Topic: CPG

For Its Super Bowl Ad, Colgate Asks You to Turn the Water Off When You Brush

A 30-second version of the brand's popular campaign

Colgate, a first-time Super Bowl advertiser, today released the full 30-second spot it will air on Feb. 7. You won't find any Colgate products in the ad. Instead, the spot discusses…

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season

Automation and targeting find fans at all budget levels

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever. And while major brands have used big data for a…

Tired of Tradition, Honey Maid's Marketing Chief Chose to Put the Spotlight on Modern Families

Adweek’s 2015 Brand Genius winner for CPG/food

It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or…

Kraft Heinz Calls a Review of All Creative Assignments

Recently merged food giant looks to cut costs

When Kraft and Heinz united a few months ago, industry watchers expected an agency shakeout. The first shoe dropped in August, when the newly combined global foods giant consolidated media chores…

Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

It's all about targeting copy and images

Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for…

Here Are the CPG Brands Men and Women Trust Most

Survey ranks Scotch whisky, Scotch tape and everything in between

When it comes to trusting brands, consumers tend to stick with known quantities, such as Band-Aid. The adhesive bandage strips from Johnson & Johnson ranked high in a recent Harris Poll…

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game

An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

Online Video and Mobile Now Make Up 20% of Mondelēz's Global Spend

Part of plan to hit 50% in North America by 2016

Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to…

4 Things Jessica Alba Wants You to Know About Her Booming Lifestyle Brand

Valued at $1 billion, Honest Company is her passion and her day job

There's a lot you don't know about Jessica Alba. That's possibly because her initial fame from TV and movies in the mid-2000s has died down a bit. But it might also…

These Top New Supermarket Products Show How Much We Love Carbs

Instant.ly Shelf Score platform measures consumer purchase intent

Eating low carb, minimally processed foods may be the diet fad du jour, but clean eating doesn’t stand a chance against the likes of Eggo’s new blueberry cobbler waffle variety,…

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