Topic: CPG marketing

Ad-Tech Firm Criteo Just Acquired Ecommerce Startup HookLogic for $250 Million

Digital ads space continues to consolidate

In the second notable acquisition of the past couple of days, French ad-tech company Criteo has bought startup HookLogic to beef up its ecommerce capabilities for advertisers. HookLogic works with retail…

How Advertising on Different Types of Media Affects Sales of Consumer Packaged Goods

Nielsen Catalina Solutions study shows return on ad spend

The increase in sales that consumer packaged goods brands can expect as a result of ad campaigns varies widely by the media platform used to distribute those ads, according to…

Tired of Tradition, Honey Maid's Marketing Chief Chose to Put the Spotlight on Modern Families

Adweek’s 2015 Brand Genius winner for CPG/food

It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or…

9 Sneaky Marketing Tricks We Fall for Every Time We Shop

From decoy pricing to BOGOs, a catalog of manipulations

We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us. That's why I…

Instantly Says It Can Tell Brands Which New Products People Will Actually Buy

Platform measures consumer purchase intent

If you recently found yourself hovering over a box of Chewy Chips Ahoy With Reese's Peanut Butter Cups, and then took that box of chocolately cookie goodness up to the…

BrandShare Content From Contently
A Content Marketing Playbook From Top Consumer Brands

Lessons and strategies

Just a few years ago, consumer packaged goods brands didn't know what success in a new world powered by content…

Post Cereals Tests Mobile Ads Via State Parks

New apps network has also attracted Jeep and Best Western

ParksByNature Network, which has been bringing state parks onto its Pocket Ranger mobile app network for the last four years, launched a first-ever ads product this spring in time for outdoorsy,…