CPG | Adweek CPG | Adweek
Advertisement

Topic: CPG

Online Video and Mobile Now Make Up 20% of Mondelēz's Global Spend Part of plan to hit 50% in North America by 2016

Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to…

October 3, 2014, 4:41 PM EDT

4 Things Jessica Alba Wants You to Know About Her Booming Lifestyle Brand Valued at $1 billion, Honest Company is her passion and her day job

There's a lot you don't know about Jessica Alba. That's possibly because her initial fame from TV and movies in the mid-2000s has died down a bit. But it might also…

September 30, 2014, 12:03 PM EDT

These Top New Supermarket Products Show How Much We Love Carbs Instant.ly Shelf Score platform measures consumer purchase intent

Eating low carb, minimally processed foods may be the diet fad du jour, but clean eating doesn’t stand a chance against the likes of Eggo’s new blueberry cobbler waffle variety,…

September 18, 2014, 8:00 AM EDT

After 1,000 Meals, Here's What Made the Frozen Food Review King Call It Quits 'We should not be feeding our kids this'

For six years, Gregory Ng has held the uncontested title of Frozen Food Master, a grocery guru who has eaten his way through 1,000 microwaved meals and recorded the results…

September 3, 2014, 11:53 AM EDT

CPG Marketers Are Going Digital With Loyalty Programs Use third-party data efforts to connect with consumers

Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs…

July 27, 2014, 9:28 PM EDT

Instant.ly Says It Can Tell Brands Which New Products People Will Actually Buy Platform measures consumer purchase intent

If you recently found yourself hovering over a box of Chewy Chips Ahoy With Reese’s Peanut Butter Cups, and then took that box of chocolately cookie goodness up to the…

July 22, 2014, 8:01 AM EDT

Kraft Fuels Up on Mobile to Sell More Summer Cheeseburgers Augmented reality looks to make over food packaging

Consumer-packaged goods giant Kraft is dialing up its digital investments this summer with the "Great American Bacon Cheeseburger" campaign (which runs through Labor Day) for 14 different summer-themed products including…

June 17, 2014, 12:20 PM EDT

Disney Wraps Major Upfront Sales Kids' cable network group sees 6 percent CPM bump

It's a wrap at the Disney kids' cable group—Disney XD, Disney Channel, and Disney Jr. The networks saw a bump of 25 percent in total dollars over last year, likely…

July 3, 2013, 12:20 PM EDT

Embattled P&G CEO Out, Replaced by Predecessor Struggling CPG giant looks to A.G. Lafley for salvation

Taking a page from the JCPenney playbook, Procter & Gamble is turning to its former CEO to help save a consumer products giant beset by agitated investors and an R&D…

May 24, 2013, 10:59 AM EDT

Newell Rubbermaid Enlists Influenster CPG giant boosts social cred with campaign

Consumer goods giant Newell Rubbermaid is running a campaign this month for its fashion accessories brand Goody Hair via Influenster after a promising six-week test on the social-sharing site late…

January 7, 2013, 12:28 AM EST

Advertisement