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Topic: CPG

Here Are the CPG Brands Men and Women Trust Most

Survey ranks Scotch whisky, Scotch tape and everything in between

When it comes to trusting brands, consumers tend to stick with known quantities, such as Band-Aid. The adhesive bandage strips from Johnson & Johnson ranked high in a recent Harris Poll…

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game

An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

Online Video and Mobile Now Make Up 20% of Mondelēz's Global Spend

Part of plan to hit 50% in North America by 2016

Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to…

4 Things Jessica Alba Wants You to Know About Her Booming Lifestyle Brand

Valued at $1 billion, Honest Company is her passion and her day job

There's a lot you don't know about Jessica Alba. That's possibly because her initial fame from TV and movies in the mid-2000s has died down a bit. But it might also…

These Top New Supermarket Products Show How Much We Love Carbs

Instant.ly Shelf Score platform measures consumer purchase intent

Eating low carb, minimally processed foods may be the diet fad du jour, but clean eating doesn’t stand a chance against the likes of Eggo’s new blueberry cobbler waffle variety,…

After 1,000 Meals, Here's What Made the Frozen Food Review King Call It Quits

'We should not be feeding our kids this'

For six years, Gregory Ng has held the uncontested title of Frozen Food Master, a grocery guru who has eaten his way through 1,000 microwaved meals and recorded the results…

CPG Marketers Are Going Digital With Loyalty Programs

Use third-party data efforts to connect with consumers

Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs…

Instantly Says It Can Tell Brands Which New Products People Will Actually Buy

Platform measures consumer purchase intent

If you recently found yourself hovering over a box of Chewy Chips Ahoy With Reese's Peanut Butter Cups, and then took that box of chocolately cookie goodness up to the…

Kraft Fuels Up on Mobile to Sell More Summer Cheeseburgers

Augmented reality looks to make over food packaging

Consumer-packaged goods giant Kraft is dialing up its digital investments this summer with the "Great American Bacon Cheeseburger" campaign (which runs through Labor Day) for 14 different summer-themed products including…

Disney Wraps Major Upfront Sales

Kids' cable network group sees 6 percent CPM bump

It's a wrap at the Disney kids' cable group—Disney XD, Disney Channel, and Disney Jr. The networks saw a bump of 25 percent in total dollars over last year, likely…

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