Topic: CPG
Taking a page from the JCPenney playbook, Procter & Gamble is turning to its former CEO to help save a consumer products giant beset by agitated investors and an R&D…
Consumer goods giant Newell Rubbermaid is running a campaign this month for its fashion accessories brand Goody Hair via Influenster after a promising six-week test on the social-sharing site late…
Hormel Foods Corp. said today that it would buy Skippy—second only to peanut butter rival Jif in the U.S. while standing No. 1 in China—from Unilever for around $700 million.…
Comedic actress Betty White first appeared in a TV spot decades ago for Panel-Ray heaters. “I sat in front of a mirror and brushed my hair while I talked about how…
The conversion funnel has become a cliche in marketing circles. Worse than that, while it’s convenient shorthand for how to target consumers, it’s too simplistic, according to Natasha Hritzuk, global…
