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Topic: CPC

YouTube Is Doing Great With Fewer People Skipping Ads, Google Says

Earnings affected by video shift

Google says YouTube ads are responsible for the company's lower recent ad pricing, and the mobile transition is no longer the drag it once was. Google reported earnings today, and…

Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves

Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even…

Google's Mobile 'Problem' Squeezes Pricing in First Quarter

Costs Per Click down 9 percent

Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads. Google’s quarterly results also fell short…

Tumblr Takes No. 2 in Revenue Per Visit on Social Media

Joins Pinterest, Twitter cutting into Facebook's lead

A Tumblr visit is worth more than a referral from Twitter and Pinterest, according to a new social media report. Tumblr traffic—a subject of recent debate—appears to at least generate top…

Google's $1,000 Stock Means Billions to Founders' Bank Accounts

It's a good time to be Sergey Brin or Larry Page

$1,000. Google’s stock price hit its all-time high today, making the rich founders even wealthier. Co-founders Larry Page and Sergey Brin each saw their fortunes rise more than $250 million…

Did Google CEO Larry Page Just Handle His Last Wall Street Call?

No longer wants to talk every earnings period

Google CEO Larry Page signaled to Wall Street today that he no longer wants to handle routine quarterly calls. During today’s conference call with analysts announcing third quarter results, Page…

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