Advertisement

Topic: CP+B

You Can Now Buy Fruit of the Loom's Ridiculous 'Professional Collection' Sweat Suits

Dress like a corporate cowboy or chief comfort officer

Fruit of the Loom really likes fake clothes. Last year, the brand and Crispin Porter + Bogusky made a limited-edition line of fleece sweat suits disguised as professional outfits such…

Why CP+B Is Loving This Election, and Where It's Heading With American Airlines

Plus, CCO Ralph Watson tells us his 3 favorite ads ever

  brightcove.createExperiences(); Election 2016 has been an exhausting experience for just about everyone. But for brands, it's certainly created potent cultural…

BBDO Names CP+B Veteran as Its First Female Chief Creative Officer

Robin Fitzgerald will lead the Atlanta office

BBDO Atlanta has hired Robin Fitzgerald to serve as chief creative officer in Atlanta, making her the first woman to hold that position within the Omnicom agency's network in the…

Celebrity Cruises CMO on Marketing the Luxury of the Seas to Landbound Foodies

Peter Giorgi discusses first Food & Wine Classic sponsorship

It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki…

CP+B Promotes Kevin Jones to Chief Creative Officer in Its Los Angeles Office

The agency would 'clone him' if it could

Crispin Porter + Bogusky has promoted Kevin Jones to the role of chief creative officer in its Los Angeles office, effective immediately. Moving forward, Jones will assume creative leadership on PayPal,…

How Arby's Turned Its Brand Around After Years With an Identity Crisis

CMO Rob Lynch got the chain back in the conversation

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for…

Applebee's Will End Its Relationship With 'Foodie' Agency Crispin Porter + Bogusky

Chain will reach out to potential partners in early 2016

American casual chain Applebee's will soon end its relationship with creative agency of record Crispin Porter + Bogusky after more than three years. In a statement sent to Adweek, the company…

American Airlines Lands at CP+B After Nearly 25 Years With the Same Agency

MediaCom also wins as post-merger airline becomes world's largest

After spending nearly 25 years with McCann affiliate TM Advertising, American Airlines has chosen Crispin Porter + Bogusky and MediaCom as its creative and media agencies of record, respectively.  This decision,…

Former Account Exec Returns to CP+B to Help the Agency's Biggest Office Handle Growth

Devin Reiter now part of managing director tandem

A former account executive at Crispin Porter + Bogusky is rejoining the company as managing director in Boulder to help the agency's largest office handle additional growth. Devin Reiter is returning…

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

Winners show what works in social

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral…

Advertisement
Advertisement