Topic: CoverGirl
Type
EspnW Nabs More Users, Brands
Women's sports site lands several new sponsors
EspnW is starting to gain some traction. The female-sports-centric site, launched in December 2010, reached a new traffic zenith in August. The site pulled in 3 million unique users, per Omniture—driven…
P&G's Olympics Routine Goes Big on Digital
Augmented reality gets surprisingly little action, though
If Procter & Gamble’s beauty product sales don’t score well during the Olympics, it won’t be due to a lackluster digital effort. The CPG giant seems to be making good…
The Lash Stand
Will new attitudes and regulatory oversight hit delete on some photo retouching in print ads?
The Very Famous Pop Diva insisted that her magazine headshots were absolutely not retouched. That straight white smile? Hers. That luminous skin? Hers. The big beautiful eyes? Hers, all hers,…
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