Course of Force | Adweek Course of Force | Adweek
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Topic: Course of Force

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Brands Are Flocking to the Star Wars Nerd Procession The Course of the Force attracts big sponsors

If you’re driving down the Pacific Coast Highway this summer, and you see a cadre of Sand People or a lightsaber-wielding Boba Fett, don’t be alarmed. The Course of the…

June 2, 2013, 11:14 PM EDT

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