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Topic: Cossette

Nature Valley Shames Modern Parents for Ruining Their Kids in 3-Minute Technology Hate-On

Fear the lost childhoods of a generation

Nature Valley Canada shouts "You kids, get off my lawn!" in a curmudgeonly new ad from Cossette that contrasts the childhood memories of three generations of families. The brand yearns for…

An Egg McMuffin Rises With the Sun on This Tasty McDonald's Billboard

Heavenly inspiration at Cossette

You probably remember McDonald's famous, Grand Clio-winning sundial billboard, created by Leo Burnett almost a decade ago, which used the sun's shadows to suggest what you should be eating and…

China's BlueFocus Is About to Acquire This North American Advertising Player

Eyes Vision7 International, parent company of Cossette

A Chinese company has set its sights on a North American advertising player, with Beijing’s BlueFocus close to finalizing the purchase of assets from Vision7 International, parent of one of…

Why Every Marketing Person in Canada Is Cursing the Name of This One Agency (NSFW)

What is going on at Cossette, anyway?

Today in amusing Canadian agency videos, we have this one from Cossette—in which marketing people all over the country ask the same bewildered question: "What the fuck is going on…

Duracell Bus Shelter in Montreal Heats Up When Everyone Holds Hands

You're friendly, aren't you?

Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop. Cossette's "Moments of Warmth" campaign for Duracell had public-transport patrons in chilly Montreal…

Silent Film Festival's Trailers Use Instagram Scrolling to Simulate Look of Old Movies

Everything new is old again

I'm sure some folks will enjoy Cossette's Instagram campaign promoting the Toronto Silent Film Festival, but I think it works better in theory than in practice. The flipbook-style fusion of…

Go Ahead and Play With Your Food, as Long as Your Food Is Bugles

The snack that's also a game

"It's Bugles! It's Bugles! The game that you can eat!" After watching these retro-minimalist commercials for General Mills's Bugles from Cossette in Toronto (and Untitled Films director Curtis Wehrfritz), I…

McDonald's Billboard, Made With Reflective Tape, Lit Up by Headlights at Night

What could possibly go wrong?

You're tired, hungry, barreling along a dank, fog-shrouded Vancouver highway at 3 a.m. (We'll assume you took a wrong turn at Seattle.) Your tires screech as you round a corner,…

McDonald's Makes You Work for Dollar Coins Embedded in Ice

A Canadian stunt on the rocks

The Morgan Spurlocks of the world may dream of freezing McDonald's assets, but this probably isn't what they have in mind. Cossette Vancouver's recent Canadian promotion for McDonald's "Dollar Drink…

McDonald's Canada Now Taking Monopoly Money

McDonald's Canada celebrated the return of its decades-old Monopoly promotion recently by accepting Monopoly money as legal currency at its restaurants. Check out the video below for footage. Unfortunately, they…

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