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Duracell Bus Shelter in Montreal Heats Up When Everyone Holds Hands You're friendly, aren't you?

Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop. Cossette's "Moments of Warmth" campaign for Duracell had public-transport patrons in chilly Montreal…

March 12, 2014, 1:22 PM EDT

Silent Film Festival's Trailers Use Instagram Scrolling to Simulate Look of Old Movies Everything new is old again

I'm sure some folks will enjoy Cossette's Instagram campaign promoting the Toronto Silent Film Festival, but I think it works better in theory than in practice. The flipbook-style fusion of…

March 26, 2013, 11:31 AM EDT

Go Ahead and Play With Your Food, as Long as Your Food Is Bugles The snack that's also a game

"It's Bugles! It's Bugles! The game that you can eat!" After watching these retro-minimalist commercials for General Mills's Bugles from Cossette in Toronto (and Untitled Films director Curtis Wehrfritz), I…

February 7, 2013, 9:30 AM EST

McDonald's Billboard, Made With Reflective Tape, Lit Up by Headlights at Night What could possibly go wrong?

You're tired, hungry, barreling along a dank, fog-shrouded Vancouver highway at 3 a.m. (We'll assume you took a wrong turn at Seattle.) Your tires screech as you round a corner,…

April 10, 2012, 9:37 AM EDT

McDonald's Makes You Work for Dollar Coins Embedded in Ice A Canadian stunt on the rocks

The Morgan Spurlocks of the world may dream of freezing McDonald's assets, but this probably isn't what they have in mind. Cossette Vancouver's recent Canadian promotion for McDonald's "Dollar Drink…

August 8, 2011, 7:33 AM EDT

McDonald's Canada Now Taking Monopoly Money

McDonald's Canada celebrated the return of its decades-old Monopoly promotion recently by accepting Monopoly money as legal currency at its restaurants. Check out the video below for footage. Unfortunately, they…

April 16, 2011, 11:14 AM EDT

Beachgoers chill under McDonald's cup lids

McDonald's and Cossette in Canada, which previously teamed up for the subway snoozers campaign, continue their string of ads disguised as art installations with a trip to the beach,…

September 7, 2010, 8:48 AM EDT

McDonald's puts nappers next to coffee ads

McDonald's and Cossette have pulled off a clever marketing stunt in Canada by planting sleeping people underneath subway posters advertising a free coffee giveaway. It's a simple but effective…

August 13, 2010, 9:00 AM EDT

Canadians not sure what to think about milk

Cossette gets silly for Canada's Prairie Milk Marketing Partnership in a new campaign focused on dispelling "milk-related rumors." One spot is below; see four more after the jump. The…

May 10, 2010, 10:04 AM EDT

Another ad filmed from the POV of a vagina

Commercials shot from the point of view of the vagina are becoming ever more popular. Last year, we had that Grey Amsterdam spot for GlaxoSmithKline's Lactacyd vaginal cream. Now, Cossette…

June 17, 2009, 10:29 AM EDT