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Topic: Cossette

MediaCom Wins BRP, the Manufacturer of Ski-Doo Snowmobiles

Media business pegged around $50 million

MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products. The WPP shop was awarded the business after a review which included OMD,…

Team Canada's Winter Warriors Prep for Warmer Weather in Striking Rio 2016 Ads

Cossette work drips with defiance

Canada's climate includes harsh terrain and gnarly winters—which is why its athletes are so hardcore, says a new ad for the nation's Olympics team. The Canadian Olympic Committee and agency Cossette…

Honey Nut Cheerios Mascot Goes Missing as Brand Addresses Declining Bee Populations

Cossette launches Canadian campaign around issue

In one of the most obvious yet still cool examples of cause marketing, Honey Nut Cheerios in Canada is pledging to help find a solution to unstable bee populations—by launching…

This McDonald's Billboard Near Whistler Gives Snow Reports via Espresso Drink Toppings

Another winner from Cossette

Cossette in Vancouver has made another tasty McDonald's billboard that skiers and snowboarders heading to Whistler will think is pretty gnar. The ad uses real-time snowfall data to synchronize the whipped…

Ad of the Day: McDonald's Seeks Great Recipes in Top-Secret Contest for Employees

The winner gets $10,000

McDonald's seems like way too big of a company to have interesting, playful contests for employees. But the fast-food chain's Canadian operation has always had surprisingly relevant ideas (like its…

Nature Valley Shames Modern Parents for Ruining Their Kids in 3-Minute Technology Hate-On

Fear the lost childhoods of a generation

Nature Valley Canada shouts "You kids, get off my lawn!" in a curmudgeonly new ad from Cossette that contrasts the childhood memories of three generations of families. The brand yearns for…

An Egg McMuffin Rises With the Sun on This Tasty McDonald's Billboard

Heavenly inspiration at Cossette

You probably remember McDonald's famous, Grand Clio-winning sundial billboard, created by Leo Burnett almost a decade ago, which used the sun's shadows to suggest what you should be eating and…

China's BlueFocus Is About to Acquire This North American Advertising Player

Eyes Vision7 International, parent company of Cossette

A Chinese company has set its sights on a North American advertising player, with Beijing’s BlueFocus close to finalizing the purchase of assets from Vision7 International, parent of one of…

Why Every Marketing Person in Canada Is Cursing the Name of This One Agency (NSFW)

What is going on at Cossette, anyway?

Today in amusing Canadian agency videos, we have this one from Cossette—in which marketing people all over the country ask the same bewildered question: "What the fuck is going on…

Duracell Bus Shelter in Montreal Heats Up When Everyone Holds Hands

You're friendly, aren't you?

Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop. Cossette's "Moments of Warmth" campaign for Duracell had public-transport patrons in chilly Montreal…

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