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Topic: Cosmopolitan

Hearst Reboots Mobile Mag Sites in Ad Push Will bet on new rich media units to draw advertisers to small screen

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try…

October 1, 2012, 12:02 AM EDT

'Cosmo,' Now at a JCPenney Near You Women's mag launches lingerie line at mass marketer

Cosmopolitan is now offering another way for women to get in touch with their sexy sides, although it’s teamed up with a decidedly unsexy partner to do so. The Hearst…

September 6, 2012, 11:52 AM EDT

'Marie Claire' Editor Joanna Coles Named 'Cosmo' EIC Kate White to step down on Sept. 10

Less than a month after the death of founder Helen Gurley Brown, Cosmopolitan is bracing for a major editorial change. Kate White, Cosmo’s editor in chief, is stepping down after…

September 4, 2012, 12:53 PM EDT

Legendary 'Cosmopolitan' Editor Helen Gurley Brown Dies at 90 'Sex and the Single Girl' author revolutionized women's magazines

The publishing world lost one of its most enduring figures today when Helen Gurley Brown, legendary editor in chief of Cosmopolitan and author of Sex and the Single Girl, died…

August 13, 2012, 4:38 PM EDT

Magazine Newsstand Sales Still Falling in 2012 Results in for 'Vogue,' 'Cosmo,' 'O'

The numbers coming from the Audit Bureau of Circulations on Tuesday are likely to show yet another soft performance for magazine newsstand sales, especially for women's titles. Many of the biggest…

August 3, 2012, 2:57 PM EDT

Hearst Programs Its Brands for YouTube 'Sexy vs. Skanky' and 'Big Girl in a Skinny World' among its new slate

Can print publishers hold their own in the unfamiliar world of high-quality TV? Hearst, one of the publishers that have signed on to YouTube’s quality content push, will soon provide…

April 9, 2012, 12:04 AM EDT

'Cosmo Latina' Takes Aim At Bicultural Readers English-language mag nixes family-friendly approach

When Hearst Magazines launches Cosmopolitan Latina in May, it will target an audience that brands are growing increasingly aware of: the millions of young, bilingual and bicultural Latino Americans. And…

March 13, 2012, 12:09 AM EDT

A 'Cosmo' of Their Own Women's magazine launches app for men

Cosmopolitan may be aimed at women, but there are a lot of men out there who just can't resist its siren call. (Something about those tips on how to please your…

July 11, 2011, 8:30 AM EDT

Looking for TV Deals, Cosmo Signs Agent Deal is Hearst's second recent move into TV

In its second foray into television this week, Hearst announced that its megabrand Cosmopolitan is partnering with production company Mosaic to develop programming for film and TV. Under the deal,…

April 15, 2011, 11:29 AM EDT