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Topic: Cosmopolitan

Hearst Is the Latest Publisher to Jump On Native Ad Trend

Scale across brands

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired,…

Cosmo's Joanna Coles Wants to Talk Politics, Not Just Sex

Trashy ads out, political coverage in

It’s been just over six months since Joanna Coles took over as editor in chief of Cosmopolitan, bringing with her a long list of goals from reviving the legacy of…

New Cosmo Site Feature Lets Viewers 'WTF' or 'OMG' a Story

Partnership with Social Amp lets readers react to stories via Facebook

Apart from the ubiquitous “like,” magazine fans don’t typically have many options for interacting with their favorite titles on Facebook. That’s why, when Facebook announced the release of Open Graph…

Miley Cyrus Stages Cosmo Takeover

Incites fans via Twitter to reorganize newsstands

If you couldn’t find your copy of Better Homes and Gardens on newsstands over the weekend, a possible explanation: Miley Cyrus went braless on the March cover of Cosmo, and it seems…

Hearst Boasts Record-Breaking March

Elle, Marie Claire, Bazaar, Cosmo all boost ad pages

After a strong showing in September, Hearst Magazines is looking to clean up again with its March issues on the strength of fashion, retail, luxury and beauty ads. With much to…

What Hearst Magazines' David Carey Has in Store for 2013

Expect a Cosmo TV show, new brand extensions

In his annual companywide start-of-the-year email, Hearst Magazines president David Carey applauded the publisher’s success during 2012 while dropping a few hints about what’s to come in 2013. While 2012 may…

Cosmo, Glamour Toast Women in Politics

Glossies host boldfaced name-studded events

Monday proved to be a major day for girl power in the world of New York media, with both Cosmopolitan and Glamour hosting boldfaced name-studded events (which, apparently, had been…

First Mover: Joanna Coles

Cosmo's new editor on being scolded by HGB and the right to go bare down there (or not)

Specs Age 50 New gig Editor in chief, Cosmopolitan Old gig Editor in chief, Marie Claire You started as a reporter for The Spectator and later worked for The Guardian and The Times of…

Hearst Reboots Mobile Mag Sites in Ad Push

Will bet on new rich media units to draw advertisers to small screen

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try…

'Cosmo,' Now at a JCPenney Near You

Women's mag launches lingerie line at mass marketer

Cosmopolitan is now offering another way for women to get in touch with their sexy sides, although it’s teamed up with a decidedly unsexy partner to do so. The Hearst…

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