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Topic: Cosmopolitan

Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

He helms the hottest brand on the planet

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera. For a couple of years, the main storyline was his lawsuit…

How Hearst's Troy Young Is Redefining the Role of a Magazine Executive

The digitally minded leader has his finger on the pulse

Overhauling the status quo at a massive media company can be a daunting task. When that company has as deep a legacy as the 128-year-old Hearst does, that task gets…

Here Are 6 New Snapchat Stats That Show Why Marketers Want Inside That Walled Garden

4 billion daily video views has it tied with Facebook

It seems that there's a new Snapchat data point being disclosed nearly every day, and there have been a few doozies in recent weeks. We rounded up six eyebrow-raising numbers…

How Lauren Conrad Went From MTV Reality Princess to Social Style Queen

The lifestyle guru proves that nice girls finish first

"I'm a little nervous. I'm a lot nervous!" It's nearly 7 p.m. last Wednesday, and Lauren Conrad does indeed seem a bit anxious as she has her signature winged eyeliner touched…

Hearst Is Hawking September Issues From Its 'MagMobile'—a Roving Newsstand on Wheels

Rolling through NYC today

In an effort to promote its all-important September fashion issues, Hearst is taking its consumer marketing strategy to the streets—literally. This morning, the publisher is debuting the "MagMobile," a roving…

Why Tech's Impact on Creative Will Dominate Discussion at Cannes Lions

Finding talent that understands both

Two key and thorny themes will dominate the dialog during Cannes Lions this year. And while seemingly disparate, they are actually very much entwined and integral to present-day survival and future…

How Snapchat's CEO Plans to Conquer the Advertising World

His first time at Cannes, Evan Spiegel is already star of the show

Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads…

7 Ways to Get People to Share Your Snapchat Messages, Even Ads

How to prompt users to spread the word

Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for…

Snapchat Persuades Brands to Go Vertical With Their Video

Mobile phones change the way we watch

Snapchat is asking digital video advertisers if they are straight shooters. The popular messaging app is encouraging marketers and media companies to shoot ads vertically, a clear departure from the common…

Here Are Hearst Magazines' Editorial Award Winners

Victors include Cosmo, Bazaar, HGTV Magazine, Esquire

For over a decade, Hearst has distinguished the publishers of its top-performing titles during the annual Tower Awards. But for the first time last night, the company honored both its…

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