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Topic: Cosmetics

This French Beauty Brand Wants Women to Be Comfortable With Their Flaws

While still using Vichy's products, of course

For cosmetics brands, touting a particular product's capabilities—that it gets rid of redness, say, or makes your face radiate—is standard. But that method of advertising can often impose a certain…

Why L'Oréal Made 100 Women Cry in a Movie Theater, and What Brought Them to Tears

Fun stunt from McCann Mexico

Here's a fun and inventive before-and-after test from L'Oréal and McCann Mexico. The cosmetics company invited 100 women to a movie. Before the screening, they had their makeup done by L'Oréal…

Benjamin Karsch Leads Revlon's New Mission 'to Inspire Love'

But how is he going to sell lipstick?

Benjamin Karsch is no stranger to larger-than-life CMO jobs. Procter & Gamble, Kraft, Johnson & Johnson, Cigna—Karsch has run the marketing for all of them. But Karsch (whom everyone calls…

Ad of the Day: OPI Brilliantly Creates a Whole Alphabet From Drops of Nail Polish

Color becomes language

Color can communicate a lot of information, but not as clearly as if it were an actual language. So OPI made it into one. A sassy, gorgeous new campaign from the…

As Makeup-Savvy Amateurs Become Breakout Stars, L'Oréal Looks for the Next Big Name

Contest will award a 1-year contract

As Michelle Phan and others have proved, beauty vloggers are a lucrative resource for brands looking to find talent. Today, L'Oréal Paris is launching "The Brush," its first global contest to…

Beauty Video Marketers Are Finding a Second Home on Instagram

It's not just about YouTube anymore

How-to beauty videos, which have been wildly popular on YouTube for years thanks to the likes of Michelle Phan, are increasingly finding a home on Instagram. The platform's 15-second limitation…

Michelle Phan: Getting Turned Down for a Job at Department Store Beauty Counter Launched My Career

5 facts you may not know about the beauty tutorial maven

Adweek spoke to YouTube sensation Michelle Phan about her rise to fame from starting out as a beauty tutorial vlogger to becoming an international businesswoman, working with brands like Dr…

Women's Health Got 43,000 New Subscribers After Sponsoring a Birchbox Package

Curated sample boxes provide a win for marketers

Every month, hundreds of thousands of Birchbox subscribers eagerly anticipate the arrival of their box in the mail. These packages contain four to six cosmetics and lifestyle samples (provided by…

Nail Polish Invented by College Students Changes Color When It Detects Date-Rape Drugs

Though 'roofies' are incredibly rare, experts say

Here's the newest example of a clever invention that shouldn't have to exist. Undercover Colors is a line of chemically enhanced nail polish currently being developed by undergrads at North Carolina…

Maybelline's 'Ideal Woman Rubber Mask' Makes All Cosmetics Obsolete

Spoof video mocks beauty standards

Maybe she's born with it. Maybe it's a horrifying latex mask. The Onion just rolled out this spoof Maybelline ad mocking conventional standards of beauty. In it, the brand introduces a…

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