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Topic: Cosmetics

Yahoo Beauty Won’t Ignore Men Bobbi Brown-led digital magazine launches today

Yahoo Beauty believes that the b-word isn't just for women. The newest digital magazine for the Sunnyvale, Calif.-based company—which launched today with sponsor L'Oréal USA—will publish content that appeals to…

June 16, 2014, 4:57 PM EDT

Designers' Beauty Lines Offer Luxe on a Dime Brands like Tory Burch are branching out into cosmetics

Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space. Now, in an effort to attract an even…

May 4, 2014, 8:24 PM EDT

Inspirational Makeup Ads Reveal Rather Than Conceal the Women's True Selves Dermablend's magic trick

IDEA: Makeup ads have a hard time being authentically inspiring, complicated as they are by issues of vanity and manufactured beauty. But Dermablend Professional is different. The brand's corrective cosmetics are…

April 1, 2014, 7:09 AM EDT

2 Shops Chase Estée Lauder's Global Creative Account Selection in the search is expected next month

Estée Lauder is in the final stages of a search for an agency to handle a global creative assignment, as the cosmetics giant continues to rethink its agency roster. The assignment…

February 21, 2014, 4:08 PM EST

With New Contest, Cosmetics Brand Rewards Inner Beauty Over Hot Selfies Encouraging girls to be more positive

A cosmetics company telling its fans to focus on inner beauty? That sounds a bit like Krispy Kreme urging patrons to sign up for Pilates classes, but it seems to…

January 16, 2014, 10:32 AM EST

Dermablend App Gives You the Skinny on Super-Tattooed 'Zombie Boy' Brand's reunion with Rick Genest

Zombie Boy rises again! L'Oréal's Dermablend cosmetics brand got 13 million YouTube views for its 2011 "Go Beyond the Cover" video starring the über-tattooed Rick Genest. So, it's no surprise they've…

August 28, 2013, 9:10 AM EDT

Jersey Shore Star Shows Off His Package (of Mascara) in Cosmetics Spot Vinny Guadagnino, yoga master

Vinny Guadagnino of Jersey Shore stars as a well-endowed yoga hunk in this decidedly unique Benefit Cosmetics spot for They're Real! mascara. The ad opens to hunky dude ogling, which…

August 22, 2013, 11:42 AM EDT

Talia Castellano, the World's Most Inspiring CoverGirl, Dies of Cancer at 13 760,000 YouTube fans among those in mourning

Talia Castellano, the 13-year-old honorary CoverGirl who inspired and entertained hundreds of thousands with her fighting spirit and her YouTube makeup tutorials, died Tuesday at age 13. "It is with…

July 16, 2013, 4:05 PM EDT

Rich People Are Less Loyal to Specific Brands An opportunity for marketers

The rich may have more money than the rest of us, but if you think they're all alike, you would be wrong. Shullman Research Center's Luxury and Affluence Monthly Pulse…

April 10, 2013, 6:38 AM EDT

Wear the True Scent of Downtown Tru Blooms Chicago might just smell better than Bieber

C’mon, admit it: Haven’t you always wanted to find a perfume that’ll make you smell just like downtown Chicago? Well, that day has arrived. (And cool out: The scent is…

April 4, 2013, 2:07 PM EDT

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