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Topic: Corona

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

Ad of the Day: Winter Narrates Mournful Letters to Summer in Corona's Evocative New Ads

'Let's get together'

Corona Extra's new campaign from SapientNitro agency The Community will resonate potently in certain parts of the country—the ones that were blanketed by snow for months on end this past…

Crispin Porter + Bogusky Will Bring Corona Beer to Brazil

One of three new accounts for local office

Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency's new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle…

Here's Why Brands Are Speaking Spanish in General Market Ads

Dish, ESPN, Hyundai, others mainstream their Hispanic marketing

Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but…

McCann Lima Is All Smiles After Winning Media Grand Prix for Coke's 'Happy ID'

Cramer-Krasselt gets gold for 'Luna Corona'

CANNES, France—Coca-Cola added to its impressive legacy of hauling in Cannes Lions by snagging the Media Grand Prix here tonight for a Peruvian campaign from McCann Lima centered on getting…

The Bull-White House Will Create Ads for Corona Extra Overseas

Lands business after a pitch against larger shops

The Bull-White House has parlayed project work for Anheuser-Busch InBev into a shot at one of the brewer's biggest brands. A-B InBev has hired the New York shop to lead advertising…

Corona Extra Is Using Cohesive Marketing for Hispanic, General Consumers

Brand boosted media spend over an estimated $100 million

Corona Extra is betting on multicultural marketing, and will use the same creative approach for its Hispanic and general consumer ads, using both Spanish and English. "This is the first time…

Anheuser-Busch InBev Settles With DOJ

Settlement creates third largest beer maker

Anheuser-Busch InBev has reached a settlement with the Department of Justice over the beer maker's $20.1 billion deal to buy the remaining shares of Grupo Modelo, makers of Corona. The DOJ…

Justice Files to Halt Anheuser-Busch Modelo Deal

Acquisition would substantially lessen competition and raise prices

Budweiser may be the king of beers, but the U.S. Department of Justice is looking to confine the kingdom. The DOJ filed a civil antitrust lawsuit today to halt Anheuser-Busch…

Portrait: Cramer-Krasselt

One of the remaining national agency indies continues to set its own course

Specs Who From left: Karen Seamen, evp, COO and Chicago GM; Peter Krivkovich, president, CEO; Marshall Ross, evp, CCO; and Wanda McDonald, evp, CFO What Integrated marketing and communications agency Where Chicago headquarters After…

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