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Topic: Corona Light

Ogilvy Gets Back Into the Beer Business Adds Corona Light, Modelo Especial after a review

The Chicago office of Ogilvy & Mather is adding creative responsibilities for Corona Light and Modelo Especial, brands that had been handled by Goodby, Silverstein & Partners since 2011. Meanwhile, Horizon…

December 5, 2014, 11:31 AM EST

Corona Extra Is Using Cohesive Marketing for Hispanic, General Consumers Brand boosted media spend over an estimated $100 million

Corona Extra is betting on multicultural marketing, and will use the same creative approach for its Hispanic and general consumer ads, using both Spanish and English. "This is the first time…

June 12, 2014, 10:40 AM EDT

The Spot: Brown-Bottle Blues A college grad breaks out of his beer rut in Goodby's rhythmic, musical debut for Corona Light

IDEA: Guys who've just left college can fall into a rut when they start working. "You were in this unstructured environment, and now you have this job," said Nick Spahr,…

May 1, 2012, 7:08 AM EDT

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