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Topic: Corona Light

Ogilvy Gets Back Into the Beer Business

Adds Corona Light, Modelo Especial after a review

The Chicago office of Ogilvy & Mather is adding creative responsibilities for Corona Light and Modelo Especial, brands that had been handled by Goodby, Silverstein & Partners since 2011. Meanwhile, Horizon…

Corona Extra Is Using Cohesive Marketing for Hispanic, General Consumers

Brand boosted media spend over an estimated $100 million

Corona Extra is betting on multicultural marketing, and will use the same creative approach for its Hispanic and general consumer ads, using both Spanish and English. "This is the first time…

Meet Sully, Corona Light's Absurd and Amusing Spokes-Sheep

Character goes from cameo to close-up

You remember Sully. He was the odd talking sheep in last year's brilliant "Stan" commercial for Corona Light, from director Mike Mills and ad agency Goodby, Silverstein & Partners. Well,…

Corona Light Can Freshen Up Your Online Life, Too

Extends TV spots with 'Rut Buster!' app

Are you stuck in a rut? "Stan" and "Mark," the stars of Goodby, Silverstein & Partners' humorous ads for Corona Light, sure are. The beer, naturally, is pitched as the…

Corona Light's Mark: Is He a Poor Man's Stan?

Goodby returns with second rhythmic ad

Meet Mark, an office drone who tweets, posts, tags, links, pokes and shares in zombified fashion through most of this Goodby, Silverstein & Partners spot for Corona Light. After switching…

The Spot: Brown-Bottle Blues

A college grad breaks out of his beer rut in Goodby's rhythmic, musical debut for Corona Light

IDEA: Guys who've just left college can fall into a rut when they start working. "You were in this unstructured environment, and now you have this job," said Nick Spahr,…

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