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Topic: Corona

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

Ad of the Day: Winter Narrates Mournful Letters to Summer in Corona's Evocative New Ads

'Let's get together'

Corona Extra's new campaign from SapientNitro agency The Community will resonate potently in certain parts of the country—the ones that were blanketed by snow for months on end this past…

After You See This Virtual Tour of Horizon Media, You Might Want to Work There

Agency has a theater and yoga studio

At the corner of Grand and Varick streets lies One Hudson Square, an Art Deco factory-turned-office building that won landmark status last year. It's also home to Horizon Media—one of…

Crispin Porter + Bogusky Will Bring Corona Beer to Brazil

One of three new accounts for local office

Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency's new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle…

Corona Brings Glorious Sunshine to a Shaded Patio in Clever Outdoor Stunt

Beer brand sees the light in Toronto

The stars really aligned for Corona—well, one did, anyway—in this clever outdoor stunt from Toronto agency Zulu Alpha Kilo. Check out the video to see how the brand brought extra hours…

Here's Why Brands Are Speaking Spanish in General Market Ads

Dish, ESPN, Hyundai, others mainstream their Hispanic marketing

Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but…

McCann Lima Is All Smiles After Winning Media Grand Prix for Coke's 'Happy ID'

Cramer-Krasselt gets gold for 'Luna Corona'

CANNES, France—Coca-Cola added to its impressive legacy of hauling in Cannes Lions by snagging the Media Grand Prix here tonight for a Peruvian campaign from McCann Lima centered on getting…

The Bull-White House Will Create Ads for Corona Extra Overseas

Lands business after a pitch against larger shops

The Bull-White House has parlayed project work for Anheuser-Busch InBev into a shot at one of the brewer's biggest brands. A-B InBev has hired the New York shop to lead advertising…

Corona Extra Is Using Cohesive Marketing for Hispanic, General Consumers

Brand boosted media spend over an estimated $100 million

Corona Extra is betting on multicultural marketing, and will use the same creative approach for its Hispanic and general consumer ads, using both Spanish and English. "This is the first time…

Crescent Moon Becomes the Lime in the Bottle on Heavenly Corona Billboard in NYC

Stop by for a look this weekend

The moon isn't made of cheese. It's made of lime. Corona and ad agency Cramer-Krasselt have put up a fun billboard in New York City which—on certain nights of the…

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