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Topic: Corona

Here's Why Brands Are Speaking Spanish in General Market Ads Dish, ESPN, Hyundai, others mainstream their Hispanic marketing

Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but…

June 24, 2014, 10:53 PM EDT

McCann Lima Is All Smiles After Winning Media Grand Prix for Coke's 'Happy ID' Cramer-Krasselt gets gold for 'Luna Corona'

CANNES, France—Coca-Cola added to its impressive legacy of hauling in Cannes Lions by snagging the Media Grand Prix here tonight for a Peruvian campaign from McCann Lima centered on getting…

June 17, 2014, 3:30 PM EDT

The Bull-White House Will Create Ads for Corona Extra Overseas Lands business after a pitch against larger shops

The Bull-White House has parlayed project work for Anheuser-Busch InBev into a shot at one of the brewer's biggest brands. A-B InBev has hired the New York shop to lead advertising…

June 17, 2014, 11:35 AM EDT

Corona Extra Is Using Cohesive Marketing for Hispanic, General Consumers Brand boosted media spend over an estimated $100 million

Corona Extra is betting on multicultural marketing, and will use the same creative approach for its Hispanic and general consumer ads, using both Spanish and English. "This is the first time…

June 12, 2014, 10:40 AM EDT

Crescent Moon Becomes the Lime in the Bottle on Heavenly Corona Billboard in NYC Stop by for a look this weekend

The moon isn't made of cheese. It's made of lime. Corona and ad agency Cramer-Krasselt have put up a fun billboard in New York City which—on certain nights of the…

June 13, 2013, 8:56 AM EDT

Anheuser-Busch InBev Settles With DOJ Settlement creates third largest beer maker

Anheuser-Busch InBev has reached a settlement with the Department of Justice over the beer maker's $20.1 billion deal to buy the remaining shares of Grupo Modelo, makers of Corona. The DOJ…

April 19, 2013, 1:37 PM EDT

Justice Files to Halt Anheuser-Busch Modelo Deal Acquisition would substantially lessen competition and raise prices

Budweiser may be the king of beers, but the U.S. Department of Justice is looking to confine the kingdom. The DOJ filed a civil antitrust lawsuit today to halt Anheuser-Busch…

January 31, 2013, 4:38 PM EST

Portrait: Cramer-Krasselt One of the remaining national agency indies continues to set its own course

Specs Who From left: Karen Seamen, evp, COO and Chicago GM; Peter Krivkovich, president, CEO; Marshall Ross, evp, CCO; and Wanda McDonald, evp, CFO What Integrated marketing and communications agency Where Chicago headquarters After…

January 10, 2013, 8:44 AM EST

Top 10 Commercials of the Week: Sept. 28 - Oct. 5 H&M gets weird, Google gets wet, and Expedia comes out strongly in favor of gay marriage

This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network…

October 5, 2012, 8:47 AM EDT

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