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Topic: Corn Flakes

Growing Up the Son of a 'Mad Man' in Advertising's Golden Era

Reflecting on career and work of a Don Draper-like father

There are many memories of the so-called "golden era" of advertising that are conjured up expertly by Matthew Weiner's Mad Men on AMC Networks. Largely, it is the effort to create…

Kellogg's Call to Breakfast Skippers

Selling the morning meal to consumers who have no time to eat it

Chances are, you feel guilty about it already, but here it comes: While 93 percent of us believe breakfast is the most important meal of the day, 56 percent of…

Kellogg's Goes Back to the Land

Launches return-to-roots campaign for cereal classics

After completing an overhaul of its master brand earlier this year, food conglomerate Kellogg’s is launching a new return-to-roots campaign, focused on the simplicity of some of its most classic…

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