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Topic: cord cutters

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The Millennial Male Is Not Who You Think He Is Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

October 6, 2013, 10:39 PM EDT

HTC One Is Putting 40% of Its Ad Buy Into Digital Brand isn't leaning solely on TV

Erin McGee has been North American vp of marketing for HTC for three months, and she's dead-set on taking the brand in a new direction. In an advertising world still…

April 5, 2013, 9:58 AM EDT

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