Topic: Coors

Coors Light Wants a New Agency to Help It Regain Market Share

After a failed summer campaign, Cavalry loses the business

MillerCoors is parting ways with Cavalry, putting Coors Light and Coors Banquet into review, sources said. Cavalry, which was formed in 2012 to handle Coors' business, has been in charge of…

Budweiser Woos Hipsters With Artisanal Wooden Crates and Throwback Logos

A crafty holiday move

Pabst Blue Ribbon became the hipster brew of choice in the early 2000s and seemed to hold a firm grip on that distinction until Coors caught on with young, arty…

This Company Makes Billboards Come to Life for Major Brands

Pearl Media merges new tech into the out-of-home space

Specs Who (from left) Josh Cohen, president, CEO; Eddie, chief canine officer; Jen Lee Almeida, vp, operations; Anthony Petrillo, svp, business development  What Digital out-of-home-company Where Fairfield, N.J., headquarters Digital signage and smartphones influence…

Brands Are Already Using Instagram Videos and Planning for More

Stoked marketers quickly whip up 15-second ideas

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media creatives are licking…

Brewers Tap Hispanic Consumers

Industry proposes a toast

American brewers are directing their attention to a demographic that they hope will be the answer to a third consecutive year of declining sales volume. MillerCoors, Anheuser-Busch InBev, Heineken, and…

Ad of the Day: Coors Light

Jean Claude Van Damme compares the beer to his frozen crotch

There's no shortage of aging B-list movie stars who'll do a commercial for a few bucks these days. Think of Steven Seagal, well past his prime, in that "Sheep Impact"…