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Topic: Coors

Budweiser Woos Hipsters With Artisanal Wooden Crates and Throwback Logos

A crafty holiday move

Pabst Blue Ribbon became the hipster brew of choice in the early 2000s and seemed to hold a firm grip on that distinction until Coors caught on with young, arty…

This Company Makes Billboards Come to Life for Major Brands

Pearl Media merges new tech into the out-of-home space

Specs Who (from left) Josh Cohen, president, CEO; Eddie, chief canine officer; Jen Lee Almeida, vp, operations; Anthony Petrillo, svp, business development  What Digital out-of-home-company Where Fairfield, N.J., headquarters Digital signage and smartphones influence…

Brands Are Already Using Instagram Videos and Planning for More

Stoked marketers quickly whip up 15-second ideas

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media creatives are licking…

Brewers Tap Hispanic Consumers

Industry proposes a toast

American brewers are directing their attention to a demographic that they hope will be the answer to a third consecutive year of declining sales volume. MillerCoors, Anheuser-Busch InBev, Heineken, and…

Ad of the Day: Coors Light

Jean Claude Van Damme compares the beer to his frozen crotch

There's no shortage of aging B-list movie stars who'll do a commercial for a few bucks these days. Think of Steven Seagal, well past his prime, in that "Sheep Impact"…

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