Topic: Coors Light Beer

Coors Light Talks to Men and Women About Scaling Their Own Personal Mountains

Aspirational message doesn't quite hit the peak

Sometimes it's hard to get the recipe just right. Case in point: 72andSunny's first work for Coors Light (since adding the brand last September), which tries to widen the product's appeal…

MillerCoors Rebuffs Ad Industry Review of Coors Light Claims

National Advertising Division sends case to FTC

The advertising industry's self-regulatory unit—which makes sure advertisers don't run afoul of regulators—took the extreme step of referring MillerCoors' ad claims to the Federal Trade Commission. The National Advertising Division of…