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Topic: cookies

Online Fraud's Next Victim: Mobile Advertising Savvy fraudsters sneak into smartphones

Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way…

November 2, 2014, 11:01 PM EST

Google Cracks Down on Marketers' Access to Data Third-party measurement firms fear being shut out

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology…

October 3, 2014, 2:02 PM EDT

Kicking the Figs out of Fig Newtons How Nabisco solved its fruit filling identity crisis

Did you know that Fig Newtons have been around for 123 years? Wait, scratch that. Fig Newtons were actually around for 121 years, and Newtons—just Newtons—have been around for two years.…

June 18, 2014, 7:57 PM EDT

Advertisers Pay 3 Times More for Cookie-Based Ads But will consumer privacy regulation alter the landscape?

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads. While that may not seem so surprising, the study, to…

February 10, 2014, 6:00 AM EST

These Snacks Taste Sweet as a Bag of Kittens and Puppies in Odd British Ads Cuteness overload from Grey and McVitie's

In a loopy but memorable attempt to symbolize the sweetness of its biscuits and tea-cakes, McVitie's new British TV campaign shows cute, cuddly critters emerging from its snack packages. Ordinary folks…

February 5, 2014, 11:38 AM EST

Google Coughs Up Cookie Dough for Apple Breach Paying $17M in privacy lapse

Google agreed to pay a total of $17 million to 36 states and Washington, D.C. to settle a privacy suit for trying to beat Apple’s cookie restrictions on its Safari…

November 18, 2013, 4:15 PM EST

Google’s Latest Role: The Cookie Monster Ad tech firms are on alert

Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of…

November 11, 2013, 10:33 PM EST

Mozilla Decision Harms More Than Just Advertisers If cookies get blocked, the Internet will become far more costly to consumers

If technology ideologues don’t start heeding the warnings of the businesses that pay for the Internet’s incredible diversity, consumers worldwide will soon be left holding a bill that they didn’t…

August 8, 2013, 10:14 AM EDT

Do Not Track Advocate Mozilla Supports Some Tracking Advertisers see Web company's move as ironic

Mozilla is taking an "everyone but me" approach to Do Not Track. While the browser company is working on a plan to block third-party cookies from tracking people's Web activity,…

July 25, 2013, 2:42 PM EDT

The Demise of Third-Party Cookies Could Help Premium Publishers Facebook and Google are well positioned

First Safari and now Firefox are blocking third-party companies from dropping cookies on publishers’ sites to protect users’ privacy. Those moves hurt revenues of the smaller publishers that depend on…

April 15, 2013, 10:11 PM EDT

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