Topic: cookies
Type
The Demise of Third-Party Cookies Could Help Premium Publishers
Facebook and Google are well positioned
First Safari and now Firefox are blocking third-party companies from dropping cookies on publishers’ sites to protect users’ privacy. Those moves hurt revenues of the smaller publishers that depend on…
Publishers Drop Twice as Many Cookies as E-Commerce Sites
BlueKai outpaces comScore, per Truste study
In the online advertising world, the pro-cookie argument may hold that the ubiquitious tracking mechanism ensures a better site experience. But of course, for many Web publishers, the use of…
Tracking the Trackers
Report monitors third-party cookie tracking
When it comes to online tracking, does “no” really mean “no”? Not really, according to a Stanford researcher studying third-party tracking. For the past few months, researchers at the Stanford Security Lab…
Advertisement
