Facebook Struggles to Explain Its Web-Tracking Practices

Facebook’s business is built on trust, but that trust has been shaken over the past few weeks by criticism and speculation regarding how it uses browser cookies to get data about users.

A lack of thorough documentation explaining what each of its cookies does has led some observers to assume that the company is tracking offsite browsing behavior in order to target ads. Facebook needs to provide explanations for both the average user and privacy researchers about how exactly its cookies work in order to prevent these press flare-ups from giving users a negative impression and bringing on regulatory scrutiny from governments.

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