Topic: Convertro

This Is How Your Financial Data Is Being Used to Serve You Ads

Whether you like it or not

Wait, who sees my credit card bill, again? We've done a lot of work here at Adweek on ROI data, and a few readers have asked that we explain what on earth…

Tim Armstrong: AOL Aims to Wise Up the Online Ad Space

Too much emphasis on last-click data

AOL chairman and CEO Tim Armstrong on Thursday told Adweek that the wealth of available consumer data will help the industry evolve beyond attributing the bulk of advertising value to last-click…

Pinterest's Money Play Could Hinge on Its Meme-Laden Data

Social site rounding up its options

Last week Pinterest met with ad tracking and attribution firm Convertro to discuss available monetization opportunities. Convertro co-founder and CEO Jeff Zwelling said the talks were early stage, describing Pinterest…