conversions | Adweek conversions | Adweek
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Topic: conversions

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Google to Bolster Sales Measurement of Search Ads Aims to show how AdWords affects all digital conversions

Google wants to better demonstrate how its AdWords search promos drive sales on desktops and mobile devices. With its new metric called cross-device conversions, Google is aiming to connect the dots…

October 1, 2013, 8:30 AM EDT

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