Topic: conversions

Twitter Courts Direct-Response Advertisers With New Reporting Tools

Early tests show Promoted Tweets lift conversions

Twitter today unveiled an analytics feature called Conversion Lift that lets marketers regularly measure how Promoted Tweets perform in terms of conversions, which entail clicks, app installs or sign-ups for…

Google to Bolster Sales Measurement of Search Ads

Aims to show how AdWords affects all digital conversions

Google wants to better demonstrate how its AdWords search promos drive sales on desktops and mobile devices. With its new metric called cross-device conversions, Google is aiming to connect the dots…