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Topic: Converse

MediaVest Is the U.S. Media Agency of the Year Major account wins and a 30% revenue surge

The biggest phone call of MediaVest’s phenomenal 2013 began, curiously enough, with Honda’s Mike Accavitti chitchatting about the weather and asking MediaVest U.S. CEO Brian Terkelsen how his day was…

February 9, 2014, 9:08 PM EST

The Top 20 Tumblr Ads of the Year Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

December 8, 2013, 9:44 PM EST

Adidas Makes Gains Among Black Consumers, L'Oréal Lags Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

July 26, 2013, 7:17 AM EDT

Portrait: Cornerstone The pair behind The Fader magazine created a music/marketing agency

Specs Who Co-CEOs Jon Cohen (l.) and Rob Stone What Marketing and PR agency Where New York offices When it comes to mixing music with marketing, Cornerstone may be king. This summer it created…

November 15, 2012, 12:12 AM EST

Chuck's Big Comeback The Chuck Taylor high-top shows how a brand can rise from the dead

According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief…

October 4, 2012, 12:01 AM EDT

Marketers Take Mobile, Digital Reins RSW survey reveals disconnect between growth in mobile marketing and agency assignments

Advertisers have online and mobile marketing fever, but agencies aren’t necessarily writing the prescription. Although marketers are using both channels significantly more than three years ago, agencies have seen a much…

June 11, 2012, 12:01 AM EDT

Behind the Music Call it borrowed authenticity or just plain good marketing, but brands are reaching out to indie bands, and both are coming out ahead

This is going to be big,” Todd Porter recalls thinking last September, when the music supervisor at Goodby Silverstein & Partners in San Francisco first heard “We Are Young” by…

March 20, 2012, 12:02 AM EDT

Perspective: The Backhand Boys Two generations ago, tennis stars were good for a sneaker endorsement. Today, they've got the balls for much more

In the early 1970s, long before there were high-tech carbon-fiber tennis racquets and nitrogen-pressured tennis balls to help, Roscoe Tanner pioneered the sudden-death serve. He could send the ball screaming…

February 1, 2012, 10:53 PM EST

Ad of the Day: Converse Matt and Kim, Soulja Boy, and Andrew W.K. party with zombies

If you’re a hard-partying, formaldehyde-guzzling zombie, Converse is the sneaker for you. For the latest installment of the brand’s “Three Artists, One Song” music-patronage campaign, agency Anomaly brought together an unlikely…

August 25, 2011, 3:24 PM EDT

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