Topic: Converse

How 5 Sports and Shoe Brands Are Convincing Millennials to Lace Up

Converse, Asics aim for 'actions and authenticity' in marketing

Millennials famously crave deeper, meaningful involvement with the world around them—and they often view athletic footwear, apparel and gear as a means of strengthening that connection and enhancing their personal…

This Experiential Marketing Shop Creates Immersive Work for People Who Hate Advertising

Say OK is there for the haters

Specs Who Founding partner Casey Conway What Experiential agency Where Los Angeles and Seattle If you've been to Sundance or South by Southwest this year, you may have come across Say OK's work. The…

This Bicoastal Shop Takes Digital Into the Real World for Brands

Guild has done experiential work for Nars and Microsoft

Specs Who From left: Partner Sam Ewen and partners and co-founders Jeffrey Hatfield and Peter Brown What Digital creative agency Where New York, Portland, Los Angeles After studying art in college and working together to…

Converse Unveils the Chuck Taylor II. Here's What It Looks Like, and How They'll Market It

Famous sneaker gets an upgrade, but it's optional

Converse gives its product line a fresh kick today, as the Nike brand unveils a new version of its iconic rubber-toed, canvas Chuck Taylor sneaker. Dubbed the Chuck Taylor All Star…

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

A seamless collaboration of brands and bros

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight. A few years ago, Ellin—creator of HBO's brilliant Hollywood send-up Entourage…

How David Maddocks Is Putting a Spring in Cole Haan’s Step

Converse marketing all-star updates a heritage brand

When Nike plunked down $305 million for a slightly down-at-the-heel Converse in 2003, it tasked David Maddocks with getting the brand back in the running. (He did, helping to increase…

Converse Hires a New Agency to Plan and Buy Media

PHD wins review

Converse has hired a new agency to plan and buy its media in North America. PHD, a unit of Omnicom Group, has inherited the business from MediaVest after a review, sources…

Tumblr's Creatrs Network Shares Its First Marketing Results

Horror movie tapped new influencer program

The movie Ouija was a digital marketing phenomenon, with a campaign that took to almost every available channel and even blazed new ones. The Universal movie was the first to…

Converse’s Street-Style Campaign Shows How People Rock Their Chucks Around the World

Lived-in looks from Tokyo to São Paulo

Converse's Chuck Taylor, the stitched-canvas, rubber-toed basketball shoe, is somehow at home everywhere from magazine spreads to mosh pits. So it's no surprise that celebrities from Andy Warhol to George…

Converse Goes to Court to Challenge Chuck Taylor Look-Alikes

But experts say it's tough to prove infringements in design

Converse has filed 22 separate lawsuits in U.S. District Court that accuse 31 companies of infringing on its classic Chuck Taylor All Star design. In addition, the brand has complained to…