Topic: Converse Rubber Corp

Brand of the Day: How Converse Learned to Love and Celebrate Creative Types

Knowing your core audience

For a 108-year-old brand, Converse is still pretty quick on its feet. Yes, the brand filed for bankruptcy in 2001 and was famously acquired by Nike in 2003, but what changed? How did it…

Chuck's Big Comeback

The Chuck Taylor high-top shows how a brand can rise from the dead

According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief…