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Topic: Converse

Converse Goes to Court to Challenge Chuck Taylor Look-Alikes But experts say it's tough to prove infringements in design

Converse has filed 22 separate lawsuits in U.S. District Court that accuse 31 companies of infringing on its classic Chuck Taylor All Star design. In addition, the brand has complained to…

October 15, 2014, 3:06 PM EDT

Brand of the Day: How Converse Learned to Love and Celebrate Creative Types Knowing your core audience

For a 108-year-old brand, Converse is still pretty quick on its feet. Yes, the brand filed for bankruptcy in 2001 and was famously acquired by Nike in 2003, but what changed? How did it…

October 3, 2014, 2:06 PM EDT

Bono Is a Superbrand Who Makes the World a Better Place U2 frontman is our 2014 Brand Visionary

All the world is Bono's stage. As frontman of U2, he is among the most successful rock musicians in history. As a businessman, he's been party to lucrative investments in fashionable…

September 28, 2014, 11:56 PM EDT

The 6 Manliest Fashion Brands of All Time [Video] Robert Klara explains when it's alright for men to be fussy

What is it that makes a fashion item quintessentially manly? Historian and in-house Brand Genius Robert Klara talks us through the styles that will make a man of you.

May 7, 2014, 10:17 AM EDT

MediaVest Is the U.S. Media Agency of the Year Major account wins and a 30% revenue surge

The biggest phone call of MediaVest’s phenomenal 2013 began, curiously enough, with Honda’s Mike Accavitti chitchatting about the weather and asking MediaVest U.S. CEO Brian Terkelsen how his day was…

February 9, 2014, 9:08 PM EST

The Top 20 Tumblr Ads of the Year Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

December 8, 2013, 9:44 PM EST

Adidas Makes Gains Among Black Consumers, L'Oréal Lags Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

July 26, 2013, 7:17 AM EDT

Converse Has More Springfield in Its Step With New Simpsons Sneakers For kids and sorta-grownups

Let's say it like Comic Book Guy: Best. Collaboration. Ever. Fox's dysfunctional yet loving animated family, The Simpsons, have joined with Converse for a line of screen-printed Chuck Taylor sneakers.…

June 25, 2013, 11:04 AM EDT

Portrait: Cornerstone The pair behind The Fader magazine created a music/marketing agency

Specs Who Co-CEOs Jon Cohen (l.) and Rob Stone What Marketing and PR agency Where New York offices When it comes to mixing music with marketing, Cornerstone may be king. This summer it created…

November 15, 2012, 12:12 AM EST

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