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Topic: Converse

Portrait: Cornerstone The pair behind The Fader magazine created a music/marketing agency

Specs Who Co-CEOs Jon Cohen (l.) and Rob Stone What Marketing and PR agency Where New York offices When it comes to mixing music with marketing, Cornerstone may be king. This summer it created…

November 15, 2012, 12:12 AM EST

Chuck's Big Comeback The Chuck Taylor high-top shows how a brand can rise from the dead

According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief…

October 4, 2012, 12:01 AM EDT

Marketers Take Mobile, Digital Reins RSW survey reveals disconnect between growth in mobile marketing and agency assignments

Advertisers have online and mobile marketing fever, but agencies aren’t necessarily writing the prescription. Although marketers are using both channels significantly more than three years ago, agencies have seen a much…

June 11, 2012, 12:01 AM EDT

Behind the Music Call it borrowed authenticity or just plain good marketing, but brands are reaching out to indie bands, and both are coming out ahead

This is going to be big,” Todd Porter recalls thinking last September, when the music supervisor at Goodby Silverstein & Partners in San Francisco first heard “We Are Young” by…

March 20, 2012, 12:02 AM EDT

3 Artists, 1 Song: Gorillaz, Andre 3000, James Murphy Rock Converse Project Extended track will blow your mind

Converse's latest 3 Artists, 1 Song collaboration, orchestrated by Cornerstone, brings together some of the project's biggest names yet: the Gorillaz, Andre 3000 and James Murphy of LCD Soundsystem. Jamie…

March 2, 2012, 10:56 AM EST

Perspective: The Backhand Boys Two generations ago, tennis stars were good for a sneaker endorsement. Today, they've got the balls for much more

In the early 1970s, long before there were high-tech carbon-fiber tennis racquets and nitrogen-pressured tennis balls to help, Roscoe Tanner pioneered the sudden-death serve. He could send the ball screaming…

February 1, 2012, 10:53 PM EST

Fantastic Fan Art: Great Shows on Great Shoes Sports site Tauntr mocks up killer Converse collection

Here's a fun bit of fan art crossed with aspirational product design. The team at sports comedy site Tauntr decided to mash up their favorite TV shows with their favorite…

November 3, 2011, 1:01 PM EDT

Ad of the Day: Converse Matt and Kim, Soulja Boy, and Andrew W.K. party with zombies

If you’re a hard-partying, formaldehyde-guzzling zombie, Converse is the sneaker for you. For the latest installment of the brand’s “Three Artists, One Song” music-patronage campaign, agency Anomaly brought together an unlikely…

August 25, 2011, 3:24 PM EDT

Mutant animal freaks always wear Converse

It's been a while—probably going back to Kodak's dual-cyclops dog—since we've seen a good mutated animal in advertising. Converse gives us a whole host of them—a lion-gerbil, a dog-boy,…

September 17, 2009, 10:53 AM EDT

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