Topic: Contextual Advertising

Yahoo Resurrects Its AdSense, With a Partner handles publisher side of network

Yahoo is back in the contextual ad business. Two years after shutting down a fledgling text-based ad product that Yahoo called the Publisher Network—essentially Yahoo's answer to AdSense, the company is giving…

Whatever You Do in Bed, Sealy Supports It. But Oh God, Not That!

This may be the advertising fail of the year—definitely up there with the Aflac placement next to the article about anatidaephobia. The article is old (from 2009) but remains online,…