Topic: Contently BrandShare

BrandShare Content From Contently
Multimedia Storytelling Is Transforming Advertising

Experimental efforts will become standard

One-third of millennials watch absolutely no broadcast TV, according to a 2013 New York Times study. This is causing a…

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The State of Retail Content Marketing

Brands emerging as publishing pioneers

According to the CMO Council, 54 percent of consumers say they would consider no longer shopping at a retailer that…

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Master the New Lingo With This Content Marketing Dictionary

What the hell is 'contentvertising'?

If you've attended a content marketing conference this fall, you might have felt like you'd entered a foreign country with…

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The State of Automotive Content Marketing

Drivers of success for 2015

When Jerry Seinfeld turned his obsession with vintage cars into a Web series in 2012, Acura jumped on board. Years…

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These Finance Content Marketing Trends Will Dominate 2015

Solid strategies to reach new demographics

 Kevin Spacey recently delivered the keynote speech at the annual Content Marketing World conference in Cleveland, Ohio. The mere announcement…

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Healthcare Marketers Are Behind the Curve on Content

But a few pioneers are breaking through

We've all been there—Googling a laundry list of symptoms out of concern that our cough and runny nose could be…

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The State of B2B Content Marketing in the Wake of Van Damme's 'Epic Split'

New customers through creativity

Business-to-business content marketing isn't known for its riveting campaigns, but this might be changing. The most notable B2B success story…

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Readers Don't Trust Sponsored Content—but They Still Trust It More Than Leading Cable News

Big implications for the marketing industry

Right now, you're reading a sponsored Adweek post about a study that found that readers don't trust brand-sponsored content ...…

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Brands Are Measuring Content All Wrong

Bad metrics leading them astray

If you're reading this, chances are that you work in content marketing and aren't sure that you're measuring a campaign's…

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The State of Content Marketing in 2014

More brands join the party

Revolution. That's the term Brian Alvey, the man who built the software underlying three generations of digital publishers, uses to…