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Topic: Contently BrandShare

BrandShare Content From Contently
The State of Automotive Content Marketing Drivers of success for 2015

When Jerry Seinfeld turned his obsession with vintage cars into a Web series in 2012, Acura jumped on board. Years…

October 6, 2014, 8:06 AM EDT

BrandShare Content From Contently
These Finance Content Marketing Trends Will Dominate 2015 Solid strategies to reach new demographics

 Kevin Spacey recently delivered the keynote speech at the annual Content Marketing World conference in Cleveland, Ohio. The mere announcement…

September 14, 2014, 11:50 PM EDT

BrandShare Content From Contently
Healthcare Marketers Are Behind the Curve on Content But a few pioneers are breaking through

We've all been there—Googling a laundry list of symptoms out of concern that our cough and runny nose could be…

August 19, 2014, 12:45 AM EDT

BrandShare Content From Contently
The State of B2B Content Marketing in the Wake of Van Damme's 'Epic Split' New customers through creativity

Business-to-business content marketing isn’t known for its riveting campaigns, but this might be changing. The most notable B2B success story…

July 30, 2014, 8:40 AM EDT

BrandShare Content From Contently
Readers Don't Trust Sponsored Content—but They Still Trust It More Than Leading Cable News Big implications for the marketing industry

Right now, you're reading a sponsored Adweek post about a study that found that readers don't trust brand-sponsored content ...…

July 28, 2014, 7:59 AM EDT

BrandShare Content From Contently
Brands Are Measuring Content All Wrong Bad metrics leading them astray

If you’re reading this, chances are that you work in content marketing and aren’t sure that you’re measuring a campaign’s…

May 19, 2014, 1:12 AM EDT

BrandShare Content From Contently
The State of Content Marketing in 2014 More brands join the party

Revolution. That’s the term Brian Alvey, the man who built the software underlying three generations of digital publishers, uses to…

April 28, 2014, 9:00 AM EDT

BrandShare Content From Contently
A Content Marketing Playbook From Top Consumer Brands Lessons and strategies

Just a few years ago, consumer packaged goods brands didn’t know what success in a new world powered by content…

February 26, 2014, 8:18 AM EST

BrandShare Content From Contently
What Makes Content Stand Out? Hint: originality is key

When it comes to content these days, everyone’s a curator. Listicles and celebrity stories, controversial headlines and repurposed content—these can…

January 21, 2014, 10:55 AM EST

BrandShare Content by Contently
The Secrets Behind Successful Brand Newsrooms Lessons from the pros

Ever since Oreo won the Super Bowl blackout with their rapid-response “Dunk in the Dark” tweet, “brand newsrooms” has been…

December 11, 2013, 9:43 AM EST