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Topic: content marketing

Contently Introduces Online Magazine to Cover Content Marketing Company plans to put out quarterly print edition

Contently is launching an online magazine focused on the very topic the company cares about most: content marketing. The publication, which went live Tuesday morning, is called the Content Strategist, and…

June 18, 2013, 9:30 AM EDT

Cheerios' Interracial Ad Spiked Its Online Branding by 77% Rotten apples didn't spoil spot

Ridiculous attacks by fringe crazies can be a big blessing for a politician when he or she is the target of such vitriol—and it appears the same is true in…

June 7, 2013, 12:02 PM EDT

New York Stock Exchange Joins Content Marketing Push First foray into brand journalism in conjunction with Time Inc.

The 225-year-old New York Stock Exchange may be perceived as old-school, but it’s trying to prove it’s as digital as the next brand by capitalizing on the content marketing trend. To…

June 3, 2013, 6:00 AM EDT

Vox Creative to Include New Display Units and Analytics Verge, SB Nation and Polygon publisher boosts contextual ad products

Vox Media, publisher of The Verge, SB Nation and Polygon, has debuted a custom advertising service dubbed Vox Creative. The move is meant to boost the New York-based media firm's…

April 30, 2013, 6:01 PM EDT

Sharethrough Launches Own Take on Sponsored Stories Lets advertisers run branded content as in-feed ads

Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is…

February 25, 2013, 9:01 AM EST

NetShelter Swallows Itself Into Content Marketing Ad Platform Blog network becomes subsidiary of InPowered Inc.

In May, tech-focused blog network NetShelter began testing a new ad unit, inPowered Stories, so that advertisers could pay to promote an article that touted the brand or one of…

November 5, 2012, 7:00 AM EST

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