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Topic: content marketing

Brands Are Already Shoveling Out Real-Time Marketing Around #Blizzardof2015 But as conditions worsen, social strategists warn to watch your tone

Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally. Toyota and GoToMyPC, a mobile app, are buying Promoted Tweets around the hashtag, while DiGiorno, Red…

January 26, 2015, 1:52 PM EST

Beauty Video Marketers Are Finding a Second Home on Instagram It's not just about YouTube anymore

How-to beauty videos, which have been wildly popular on YouTube for years thanks to the likes of Michelle Phan, are increasingly finding a home on Instagram. The platform's 15-second limitation…

January 15, 2015, 7:46 AM EST

70% of Marketers Will Spend More on Social Media Ads This Year Mobile and content marketing also expect big gains

Salesforce surveyed 5,000 marketers at the end of last year on their budgets for 2015, and the software giant found that 70 percent of them plan to increase social media advertising, including…

January 12, 2015, 8:00 AM EST

These Weed Snobs Show Why Pot Can Be Just as Snooty as Wine Weedmaps markets itself via parody videos

Weedmaps, a Yelp-like service focused on pot, wants to show that marijuana can be just as sophisticated as alcohol. But it's hard for a company named Weedmaps to buy ad…

November 26, 2014, 8:00 AM EST

New Content-Driven Ad Network Partners With Time Inc. and Meredith OneSpot takes aim at big brands

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an…

November 21, 2014, 11:08 AM EST

14 Instagram Data Findings That Every Marketer Needs to Know Here's a tease: @mentions inspire 56% more engagement

Instagram's well-documented rise as a mobile-social platform has intrigued marketers for the last few years, but data showing what content works versus what doesn't has been scant—until now, that is. Simply…

October 28, 2014, 5:00 AM EDT

Study: 69% of Marketers Believe That Native Advertising Is Valuable But how big the impact is still in question

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Working with digital company OneSpot, part…

August 7, 2014, 10:53 AM EDT

Instagram Marketing Is Quickly Catching Up to Facebook Data show the gap is closing

How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think. Social media shop Shareablee pulled the following numbers, which illustrate that marketers—while most of…

August 3, 2014, 5:18 PM EDT

Twitter Tells Brands They Can Reach 30% of Their Followers for Free Sharing new stats with marketers

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent…

July 11, 2014, 4:42 PM EDT

The 5 Things Marketers Are Saying About Vine's Loop Count Initial brand stats surprise

Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on…

July 2, 2014, 4:56 PM EDT

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