Topic: content marketing
Vox Media, publisher of The Verge, SB Nation and Polygon, has debuted a custom advertising service dubbed Vox Creative. The move is meant to boost the New York-based media firm's…
Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is…
In May, tech-focused blog network NetShelter began testing a new ad unit, inPowered Stories, so that advertisers could pay to promote an article that touted the brand or one of…
What's the secret to creating popular content that promotes your brand? Don't think of it as advertising. That was the advice offered today at an Advertising Week panel about content marketing—where…
