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Topic: contenders

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Northwestern Mutual Picks a New Lead Agency GSD&M succeeds Olson on the business

Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media. Four other…

July 3, 2014, 2:24 PM EDT

4 Shops Vie for P&G's Duracell Account Brand spent $50 million in media last year

Classically, Procter & Gamble is only looking at roster shops to find a new agency for its Duracell brand in the U.S. Sources identified the agencies as Anomaly, mcgarrybowen, Saatchi &…

June 3, 2014, 4:31 PM EDT

Creative Review Shortlists Are No Longer All That Short Finalists face longer odds with up to 5 competitors

Traditionally, a finalist in a creative review has had to beat just a couple of other shops to get the business. Recently, though, the odds of winning have gotten much…

April 13, 2014, 9:08 PM EDT

3 Agencies Jockey for Cigna's Ad Account HMO spends nearly $35 million on media annually

A trio of agencies is preparing for final presentations in a review of Cigna's creative business, according to sources. Sources identified the finalists as McCann Erickson, Grey and DDB. Avidan Strategies…

March 28, 2014, 12:10 PM EDT

Reebok Is Close to Naming a New Lead Agency Selection looms amid split with DDB

DDB is splitting with Reebok amid a review of the sneaker and apparel company’s global creative business. The review is in its late stages with a trio of contenders that sources…

February 11, 2014, 7:18 PM EST

3 Shops Reach the Finals of the Arby's Review Winner will succeed Crispin Porter + Bogusky

Arby's has narrowed its search for a creative agency to three shops, after meeting with six agencies earlier this week. The finalists are Fallon in Minneapolis, BBDO in Atlanta and The…

November 22, 2013, 11:29 AM EST

Contenders Prepare for ADT Finals Company holds separate pitches for creative, digital, media

Contenders are gearing up for final pitches in ADT’s three-pronged review, which spans traditional advertising, digital marketing and media planning and buying. Each piece of the business constitutes a separate but…

September 18, 2013, 5:06 PM EDT

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