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Topic: contenders

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Sprint Narrows Broadcast Search to Final Two Agencies $450M in TV ads at stake

Two agencies have reached the final stage of Sprint's broadcast creative review. Sources identified them as Arnold in Boston and Deutsch L.A. in Marina del Rey, Calif. Each shop will meet…

October 15, 2014, 4:06 PM EDT

Mophie Shops for a Lead Creative Agency Smartphone case maker looks to raise its voice in marketing

Mophie—a big name in smartphone cases with batteries inside—is looking to make a big splash in marketing. The company is close to hiring its first lead creative agency, nine years after its launch.…

August 15, 2014, 7:00 AM EDT

New York Lottery Cuts to Finalists DDB has been lead creative agency since 2001

The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment. The creative contenders are McCann Erickson, FCB…

July 31, 2014, 5:05 PM EDT

5 Agencies Chase Juice Press A chance to work closely with the founder

The primary challenge facing contenders for Juice Press' creative account is how to do more with less. The New York-based chain that sells pressed juices, smoothies and raw food entrées, which…

July 30, 2014, 4:50 PM EDT

Northwestern Mutual Picks a New Lead Agency GSD&M succeeds Olson on the business

Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media. Four other…

July 3, 2014, 2:24 PM EDT

4 Shops Vie for P&G's Duracell Account Brand spent $50 million in media last year

Classically, Procter & Gamble is only looking at roster shops to find a new agency for its Duracell brand in the U.S. Sources identified the agencies as Anomaly, mcgarrybowen, Saatchi &…

June 3, 2014, 4:31 PM EDT

Creative Review Shortlists Are No Longer All That Short Finalists face longer odds with up to 5 competitors

Traditionally, a finalist in a creative review has had to beat just a couple of other shops to get the business. Recently, though, the odds of winning have gotten much…

April 13, 2014, 9:08 PM EDT

3 Agencies Jockey for Cigna's Ad Account HMO spends nearly $35 million on media annually

A trio of agencies is preparing for final presentations in a review of Cigna's creative business, according to sources. Sources identified the finalists as McCann Erickson, Grey and DDB. Avidan Strategies…

March 28, 2014, 12:10 PM EDT

Reebok Is Close to Naming a New Lead Agency Selection looms amid split with DDB

DDB is splitting with Reebok amid a review of the sneaker and apparel company’s global creative business. The review is in its late stages with a trio of contenders that sources…

February 11, 2014, 7:18 PM EST

3 Shops Reach the Finals of the Arby's Review Winner will succeed Crispin Porter + Bogusky

Arby's has narrowed its search for a creative agency to three shops, after meeting with six agencies earlier this week. The finalists are Fallon in Minneapolis, BBDO in Atlanta and The…

November 22, 2013, 11:29 AM EST

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