Topic: Consumer Research
Type
Study: Blacks More Attached to Media Brands Than Whites
Report bodes well for Google and Apple
African-American consumers are more emotionally attached to brands than whites, especially when it comes to media companies, according to a study from NewMediaMetrics (NMM). On average, according to the New…
Microsoft Advertising Takes On Conversion Funnel
Purchase decision model extends McKinsey's
The conversion funnel has become a cliche in marketing circles. Worse than that, while it’s convenient shorthand for how to target consumers, it’s too simplistic, according to Natasha Hritzuk, global…
High 5: ESPN, NFL Prove Their Mettle With Mystery Candy Bar
Net cooks up phony sweets to help boost research efforts
If ESPN were to try its hand at the confectionary arts, one might naturally assume the network would lean toward a sports-themed candy bar. The Reggie! Bar comes to mind,…
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