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Topic: Consumer Research

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Commercial Breaks Aren’t Twitter Breaks Nielsen SocialGuide report says only 30 percent of TV tweets are sent in ad time

While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a corrosive effect on commercial deliveries. According to…

September 18, 2013, 4:05 PM EDT

Study: Blacks More Attached to Media Brands Than Whites Report bodes well for Google and Apple

African-American consumers are more emotionally attached to brands than whites, especially when it comes to media companies, according to a study from NewMediaMetrics (NMM). On average, according to the New…

August 6, 2012, 2:15 PM EDT

Microsoft Advertising Takes On Conversion Funnel Purchase decision model extends McKinsey's

The conversion funnel has become a cliche in marketing circles. Worse than that, while it’s convenient shorthand for how to target consumers, it’s too simplistic, according to Natasha Hritzuk, global…

June 20, 2012, 7:00 AM EDT

High 5: ESPN, NFL Prove Their Mettle With Mystery Candy Bar Net cooks up phony sweets to help boost research efforts

If ESPN were to try its hand at the confectionary arts, one might naturally assume the network would lean toward a sports-themed candy bar. The Reggie! Bar comes to mind,…

July 13, 2011, 6:06 AM EDT

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