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Topic: Consumer Research

Facebook Promises More Responsible Research When Users Are Test Subjects

Policy changes follow mood experiments

Facebook is promising to more carefully handle how it uses the social network for research after the company was criticized this summer for experimenting on its members' moods. Facebook publicly admitted…

Commercial Breaks Aren’t Twitter Breaks

Nielsen SocialGuide report says only 30 percent of TV tweets are sent in ad time

While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a corrosive effect on commercial deliveries. According to…

Study: Blacks More Attached to Media Brands Than Whites

Report bodes well for Google and Apple

African-American consumers are more emotionally attached to brands than whites, especially when it comes to media companies, according to a study from NewMediaMetrics (NMM). On average, according to the New…

Microsoft Advertising Takes On Conversion Funnel

Purchase decision model extends McKinsey's

The conversion funnel has become a cliche in marketing circles. Worse than that, while it’s convenient shorthand for how to target consumers, it’s too simplistic, according to Natasha Hritzuk, global…

High 5: ESPN, NFL Prove Their Mettle With Mystery Candy Bar

Net cooks up phony sweets to help boost research efforts

If ESPN were to try its hand at the confectionary arts, one might naturally assume the network would lean toward a sports-themed candy bar. The Reggie! Bar comes to mind,…

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