Topic: Consumer Protection

FTC to Examine Native Advertising More Closely

Agency sets workshop for Dec. 4, which could lead to possible guidelines

Publishers that may be playing fast and loose with native ads, blurring the lines between ads and content, shouldn't be surprised that eventually the Federal Trade Commission would take notice. Worried…

Putting Brands in Their Place

FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads

Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…