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Topic: consumer privacy

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Here's How That Little Blue Ad Marker Should Appear in Mobile Ads Digital Advertising Alliance releases new creative specs

The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the…

April 7, 2014, 12:00 AM EDT

Consumer Scores Are the Next Privacy Boogeyman in Washington Report details 'hundreds of secret consumer scores'

Privacy hawks have come up with a new boogeyman called consumer scores, putting marketers once again on the defense in the debate over big data and privacy. According to a study…

April 3, 2014, 12:47 PM EDT

Infographic: Consumers Just Say No to In-Store Tracking Consumers favor opt-in consent

Given the choice, consumers are likely to just say "no" to their movements being tracked in retail stores via their smartphones. According to a new survey by Chicago-based OpinionLab, eight…

March 24, 2014, 2:43 PM EDT

White House Privacy Survey Falls Short of Its Purpose Research experts say questions are overly broad

A White House survey that asks consumers for their opinion about big data and privacy may yield a few political talking points but not much meaningful or useful data, experts…

March 24, 2014, 10:37 AM EDT

FTC Study Reveals How Alcohol Advertisers Use Digital Marketing Spirits firms increased expenditures fourfold since 2008

Keeping tabs on marketing alcohol to underage consumers, the Federal Trade Commission on Thursday released its fourth study of self-regulation in the alcohol industry.  While there are no headlines on the…

March 20, 2014, 4:43 PM EDT

Advertisers Give White House Meeting High Marks Participants say government wants to preserve data-driven economy

It's not often that advertisers walk out of a meeting with government officials and have good things to say about the experience. But that was the reaction from many of…

March 14, 2014, 9:42 AM EDT

Zuckerberg Says U.S. Government Is a Threat to the Internet Not fast enough on surveillance reform

Mark Zuckerberg took to his Facebook page today to express his frustrations with U.S. government's slow progress on surveillance reform. He even went so far as to call the government…

March 13, 2014, 5:10 PM EDT

Advertising Community Heads to the White House to Talk Big Data and Privacy GroupM's John Montgomery on what he plans to say

GroupM's John Montgomery is headed for the White House this afternoon along with about 20 others in the Internet advertising business, including Dick O'Brien of the 4A's and the IAB's…

March 13, 2014, 10:53 AM EDT

Study: Consumers Wary of Marketers Using Big Data For the right brand, some personal information is OK

Big data is the name of the game for any marketer these days, but it's also under the microscope of federal regulators and privacy groups that fear marketers may be…

February 26, 2014, 8:00 AM EST

Groups Try to Jump-Start Privacy Legislation Letter sent on two-year anniversary of administration's privacy bill of rights recommendation

Two years ago, President Obama announced a commitment to establish a consumer privacy bill of rights. Two years later, a coalition of more than two dozen privacy and consumer organization…

February 24, 2014, 4:41 PM EST

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