Topic: consumer-packaged goods
Type
Post Cereals Tests Mobile Ads Via State Parks
New apps network has also attracted Jeep and Best Western
ParksByNature Network, which has been bringing state parks onto its Pocket Ranger mobile app network for the last four years, launched a first-ever ads product this spring in time for outdoorsy,…
Newell Rubbermaid Enlists Influenster
CPG giant boosts social cred with campaign
Consumer goods giant Newell Rubbermaid is running a campaign this month for its fashion accessories brand Goody Hair via Influenster after a promising six-week test on the social-sharing site late…
Spam and Peanut Butter? Damn Skippy!
Hormel buys peanut butter giant from Unilever
Hormel Foods Corp. said today that it would buy Skippy—second only to peanut butter rival Jif in the U.S. while standing No. 1 in China—from Unilever for around $700 million.…
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