consumer-pacakaged goods | Adweek consumer-pacakaged goods | Adweek
Advertisement

Topic: consumer-pacakaged goods

Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing Social giant embeds itself within CPG's marketing teams

Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world. Twitter will supply regional teams for Mondelez's tweets-based efforts in Brazil, India,…

September 12, 2013, 2:50 PM EDT

Tide's Shark Week Twitter Vine Is Bloody Good Volkswagen, Weather Channel also jump

When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week. And yet marketers of the Procter & Gamble…

August 5, 2013, 1:54 PM EDT

Advertisement