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Topic: consumer-pacakaged goods

'Girls Don't Poop' Gets 13M YouTube Views, Takes Toilet Humor to New Level Spritzer passes smell test

Poo-Pourri's month-old video has already garnered 13 million YouTube videos, seemingly due to the fact that it doesn't shy away from the crappy nature of its product line. In "Girls Don't…

October 7, 2013, 8:13 PM EDT

Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing Social giant embeds itself within CPG's marketing teams

Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world. Twitter will supply regional teams for Mondelez's tweets-based efforts in Brazil, India,…

September 12, 2013, 2:50 PM EDT

Tide's Shark Week Twitter Vine Is Bloody Good Volkswagen, Weather Channel also jump

When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week. And yet marketers of the Procter & Gamble…

August 5, 2013, 1:54 PM EDT

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